The Label Aesthetics
The Label Aesthetics is a luxury salon in Christchurch City Centre offering nail, brow and teeth services. The salon specialises in nail extensions, gel polish, manicures and extreme nail art, plus brow lamination, hybrid stain, air brushing and teeth whitening. Appointments emphasise high-quality products and a relaxed, memorable salon experience.
Performance snapshot
How does The Label Aesthetics measure up?
2.7
Reputation Score
Reviews, ratings, response rate, and business listing completeness
1.5
Overall Score
Scored out of 10 across nine marketing areas
2.6
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
The health score for The Label Aesthetics sits at 1.3 out of 10, indicating a very low overall digital marketing position. The strongest current assets are a verified Google Business Listing, claimed status, a visible listing title, a listed phone number, and a highly trusted Facebook profile. Immediate focus should be on improving map presence and customer engagement.
Google Business Listing
The Label Aesthetics shows a low overall health score for its Google Business Listing, indicating room for improvements mainly in profile completeness. Key strengths include claimed status, a listed phone number and full address, plus an open-for-business display. The most impactful opportunities are adding a website link and a logo, with continued photo updates to lift overall profile performance.
Google Maps Ranks
TheLabel Aesthetics shows very low overall visibility on Google Maps with a health score of 0.0 out of 10. This highlights limited presence across searches and a need to improve listing details and address accuracy. Top keywords indicate strength in urban queries, such as beautician and eyebrow bar in christchurch centre, but opportunities remain to expand coverage.
Citations & Social Media
The health status is very high (10.0) and indicates the business has a strong social presence overall. The two key completed achievements are outstanding Facebook and Instagram profiles with very high trust. The main opportunity to improve is expanding presence on Neighbourly, LinkedIn and Yellow Directory, plus a strong note on TikTok as already excellent for continued posting.
Open Hours vs Demand
The Label Aesthetics shows partial alignment: 23 peak hours are covered but 52 high-demand hours are missed. The salon opens well for weekday afternoons, notably Tuesday and Wednesday midday and mid-afternoon, yet remains closed during several popular late-morning and mid-afternoon slots. A small number of evening hours are open despite very low local demand, suggesting a review of late-night services.
Overall sentiment is positive historically, but the business has no recent reviews within two years. Customers praise Shey's professionalism, friendly manner and passion, and frequently note long-lasting, chip-free nails and an easygoing salon experience. There are no recurring complaints in the review set; most feedback centres on the technician's skill and personable service rather than operational issues.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
44%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for The Label Aesthetics
No website found
We couldn't locate an active website for this business. A solid web presence is critical for online visibility and lead generation.
More about The Label Aesthetics
The Label Aesthetics is a luxury salon located in Christchurch City Centre. It presents itself as an appointment-based salon focused on nails, brows and teeth services, using what it describes as only the best quality products in-salon.
Services include nail extensions, gel polish, manicures and extreme nail art, alongside brow treatments such as lamination, hybrid stain and air brushing. Teeth whitening is listed among the clinic-style aesthetic services. The service list reflects a mix of beauty and cosmetic treatments under one roof.
Review themes highlight a friendly, down-to-earth approach from staff and a professional, enthusiastic service style. Customers commonly mention easy conversation and a reassuring manner, together with results that last and resist chipping or breakage. These comments suggest appointments often combine technical skill with a relaxed client experience.
What distinguishes The Label Aesthetics locally is its combined offering of specialised nail art, brow techniques and teeth whitening in a City Centre salon setting. The emphasis on high-quality products and an appointment-led visit shapes a predictable customer experience for those seeking detailed nail work, brow services or cosmetic whitening in Christchurch.
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Health Score
How healthy is my marketing?
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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