The Label Aesthetics
The Label Aesthetics is a luxury beauty salon in Christchurch CBD offering nail extensions, gel polish, manicures and extreme nail art, plus brow services and teeth whitening. The salon emphasises high-quality products and a relaxed, professional atmosphere, with clients noting friendly, down-to-earth service and long-lasting nail results.
Performance snapshot
How does The Label Aesthetics measure up?
2.4
Reputation Score
Reviews, ratings, response rate, and business listing completeness
1.3
Overall Score
Scored out of 10 across nine marketing areas
0.6
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
The Label Aesthetics shows a very low overall digital health score, with notable strengths in claimed listing, phone contact and open-for-business status, indicating reliable basics but significant room for improvement in exposure and engagement across maps, reviews and web health.
Google Business Listing
The Label Aesthetics shows a low overall Google listing health, with room to improve core details. Strengths include verified ownership, a complete address, a visible phone number, and an active listing status, supporting trust and accessibility for local clients. Key opportunities focus on adding a website link and logo, while continuing to enhance the description and photos.
Google Maps Ranks
The Label Aesthetics shows a very low overall Google Maps health score of 0.4 out of 10, indicating limited visibility across maps searches. Top findings include a modest presence in broader maps queries and a minimal borough presence, with improvements needed to climb from the current bracket. Best-performing keywords remain in the Christchurch centre area, reflecting niche visibility.
Citations & Social Media
TheLabelAesthetics's health in Citations & Social Presence is below average, with a 2.9 out of 10. The strongest completed achievement is the outstanding Facebook profile, which holds a very high trust score. Key opportunities include improving Instagram trust, building a Fresha presence, and creating a LinkedIn Company Page to boost professional credibility.
Open Hours vs Demand
The Label Aesthetics' opening hours show limited alignment with city demand: 22 peak hours open but 55 high-demand hours missed, giving a low temporal health score. Strengths are midweek afternoons-especially Tuesday noon and Wednesday 1-4pm-when the salon is open during busy search periods. Key missed opportunities are late afternoons on Thursday and early afternoon on Saturday, which could be worth extending hours for commercial return.
The Label Aesthetics shows very positive customer sentiment but has few recent reviews, so conclusions are tentative. Reviewers highlight friendly, down-to-earth staff, professional and passionate service, and long-lasting nail results. The salon's emphasis on high-quality products and a relaxed, professional atmosphere is reflected in the feedback, with no recurring complaints evident in the limited sample.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
44%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for The Label Aesthetics
No website found
We couldn't locate an active website for this business. A solid web presence is critical for online visibility and lead generation.
More about The Label Aesthetics
The Label Aesthetics is a luxury beauty salon located in Christchurch City Centre. It specialises in nail services, brow treatments and teeth whitening, operating from a CBD location that aims to combine professional care with a relaxed salon environment.
Services include nail extensions, gel polish, manicures and extreme nail art, alongside brow lamination, hybrid stain and air brushing. Teeth whitening is also offered, and the salon states it uses only high-quality products in treatments.
Customers tend to describe appointments as friendly and professional, noting staff who are down-to-earth and enthusiastic about their work. Reviews highlight long-lasting nails with minimal chipping or breakage, and a client experience that is easygoing and conversational.
Locally, The Label Aesthetics presents as a CBD option for clients seeking specialised nail art, structured brow services and cosmetic teeth whitening. Its focus on quality products and a personable service style are recurring themes in customer feedback and shape the salon's local identity.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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