The Lash Collective
The Lash Collective is a beauty salon in Avonhead, Christchurch that focuses on brow treatments. Customers often mention brow lamination, shaping and waxing in reviews. Reviewers praise friendly staff and strong results, though some note issues with booking confirmations and cleanliness. The salon presents as a local provider of brow services with a mix of positive and critical feedback.
Performance snapshot
How does The Lash Collective measure up?
1.5
Reputation Score
Reviews, ratings, response rate, and business listing completeness
3.9
Overall Score
Scored out of 10 across nine marketing areas
4.9
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
The Lash Collective shows a below-average overall digital health score of 3.9 out of 10. Key strengths include a complete Google Business profile with a working website link, open-for-business status, and a direct phone number, plus a strong Facebook presence. The most notable opportunities are improving review responses, growing total reviews, aligning opening hours with peak demand, and continuing to bolster the Google rating."
Google Business Listing
The Lash Collective's Google Business Listing shows a low overall health score, indicating substantial room for improvement in the profile. The listing has solid basics like a title, a website link, a phone number and a full address, and the Open status is accurate, but there are clear gaps that limit visibility and engagement.
Google Maps Ranks
The Lash Collective shows a high overall Maps health score of 7.8/10, indicating strong visibility in Google Maps searches. Top findings include strong performance for eyebrow bar and eyelash salon terms in Avonhead, with solid rankings also in Russley. Opportunities lie in moving the borough score toward the top 10% and expanding suburb coverage to boost nearby suburb visibility.
Citations & Social Media
The Lash Collective shows a below-average health score of 3.2 out of 10 for social presence and directory presence, indicating limited overall exposure. The strongest current asset is a very high trust Facebook profile, supporting brand credibility. A notable opportunity lies in updating and expanding profiles across platforms to attract more local clients and improve visibility.
Open Hours vs Demand
The Lash Collective's opening hours partially match local demand: 40 weekly hours align with peak search times, notably mid-week afternoons, while 37 peak hours are missed, mostly weekend and mid-morning slots. There are no low-demand open hours, so time is not wasted, but missed popular windows-especially Saturday afternoons and Tuesday/Thursday mornings-suggest opportunities to capture more bookings.
Overall sentiment is mixed with an average Google rating of 3.4 and few recent reviews, so conclusions are tentative. Customers frequently praise friendly staff and strong brow results, especially lamination, shaping and waxing. At the same time, recurring issues include booking confirmations and occasional cleanliness concerns. The limited review sample means patterns should be monitored as new feedback arrives.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
3.4
average rating
Your overall rating as seen by potential customers
23%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for The Lash Collective
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Below average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about The Lash Collective
The Lash Collective is a beauty salon located in Avonhead, Christchurch. It presents as a local specialist offering brow-focused treatments and operates within the suburb rather than a city-centre setting.
Services mentioned in customer feedback include brow lamination, shaping and waxing. Reviews single out individual practitioners by name and describe satisfaction with the outcome of those brow treatments.
Customers tend to report a mix of experiences. Several reviews highlight friendly, attentive staff and positive treatment results, with some clients rebooking after appointments. Other feedback points to problems with booking confirmations and concerns about hygiene and room cleanliness.
As a local Avonhead beauty provider, The Lash Collective is identified primarily for brow services. Customers can expect skilled brow work according to some reviewers, alongside reported lapses in booking communication and premises cleanliness noted by others.
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Health Score
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7.4
Market Rank
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#4
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62%
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