The Lash Chapters

The Lash Chapters

The Lash Chapters is a qualified, professional eyelash technician based in Lincoln offering classic, hybrid and volume lash extensions alongside lash lifts. Services focus on bespoke eyelash styling delivered by a trained technician in a small-scale setting, with appointments tailored to the type of extension or lift clients request.

7 Oates Street, Lincoln 7608, NZ

Performance snapshot

How does The Lash Chapters measure up?

1.1

Reputation Score

Reviews, ratings, response rate, and business listing completeness

0.9

Overall Score

Scored out of 10 across nine marketing areas

1.7

Visibility Score

Maps presence, website health, SEO, social profiles, and traffic

Online presence

General online visibility

The Lash Chapters shows a healthy digital profile but sits at a very low overall health score of 0.9/10, indicating limited online strength. The most important finding is the need to build trust with customers through reviews and a clearer star rating, plus a stronger review response cadence to improve credibility.

Google Business Listing

The Lash Chapters has a low health score on its Google Business Listing, indicating significant room for improvement. The top findings show a missing website link and logo, a minimal description, and few photos. Existing elements like listing title, claimed status, open-for-business status, phone number and full address are in place, supporting basic credibility.

Google Maps Ranks

The Lash Chapters shows a low overall health score in Google Maps search at 1.5 out of 10, indicating limited visibility. The strongest insight is a foothold in broader maps queries, with top keywords including eyelash salon in lincoln and beautician in lincoln, both ranking in the top 20. Focus should be on expanding local presence in the suburb and improving aggregate visibility.

Citations & Social Media

The Lash Chapters shows a health score of 6.1 out of 10, meaning above-average presence with room for improvement. The strongest finding is an outstanding Facebook profile with very high trust, and a well-established Fresha listing that supports visibility beyond core profiles.

Open Hours vs Demand

The Lash Chapters has limited hours but shows clear alignment with weekend demand: Saturday mid-day and early afternoon hours match strong local interest. Several weekday peaks are missed, notably late-morning and late-afternoon weekday slots when searches are high. No time is currently open during low-demand windows, suggesting hours are focused but could be shifted to capture more customers in those missed high-demand periods.

The Lash Chapters

The business has an overall rating at the bottom of the scale, indicating low review-based trust. Few or no reviews and no public responses are the most important issues: potential customers may be cautious because there is no established star rating, and the lack of review replies means missed opportunities to build confidence.

Reputation

Reputation & Ratings

0%

response rate

How often you engage with customer feedback

0.0

average rating

Your overall rating as seen by potential customers

0%

confidence

Rating reliability based on volume and consistency

Website

Website analysis for The Lash Chapters

Shared domain detected

Your current website sits on a shared or free hosting platform. This can limit SEO performance and customer trust. We recommend migrating to a dedicated, branded domain.

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Health Score

How healthy is my marketing?

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7.4

Market Rank

How do I stack up locally?

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#4

Progress

How much have I done?

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62%

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