The Lash Chapters
The Lash Chapters is a qualified, professional eyelash technician based in Lincoln offering classic, hybrid and volume lash extensions alongside lash lifts. Services focus on bespoke eyelash styling delivered by a trained technician in a small-scale setting, with appointments tailored to the type of extension or lift clients request.
Performance snapshot
How does The Lash Chapters measure up?
1.1
Reputation Score
Reviews, ratings, response rate, and business listing completeness
0.9
Overall Score
Scored out of 10 across nine marketing areas
1.7
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
The Lash Chapters shows a healthy digital profile but sits at a very low overall health score of 0.9/10, indicating limited online strength. The most important finding is the need to build trust with customers through reviews and a clearer star rating, plus a stronger review response cadence to improve credibility.
Google Business Listing
The Lash Chapters has a low health score on its Google Business Listing, indicating significant room for improvement. The top findings show a missing website link and logo, a minimal description, and few photos. Existing elements like listing title, claimed status, open-for-business status, phone number and full address are in place, supporting basic credibility.
Google Maps Ranks
The Lash Chapters shows a low overall health score in Google Maps search at 1.5 out of 10, indicating limited visibility. The strongest insight is a foothold in broader maps queries, with top keywords including eyelash salon in lincoln and beautician in lincoln, both ranking in the top 20. Focus should be on expanding local presence in the suburb and improving aggregate visibility.
Citations & Social Media
The Lash Chapters shows a health score of 6.1 out of 10, meaning above-average presence with room for improvement. The strongest finding is an outstanding Facebook profile with very high trust, and a well-established Fresha listing that supports visibility beyond core profiles.
Open Hours vs Demand
The Lash Chapters has limited hours but shows clear alignment with weekend demand: Saturday mid-day and early afternoon hours match strong local interest. Several weekday peaks are missed, notably late-morning and late-afternoon weekday slots when searches are high. No time is currently open during low-demand windows, suggesting hours are focused but could be shifted to capture more customers in those missed high-demand periods.
The business has an overall rating at the bottom of the scale, indicating low review-based trust. Few or no reviews and no public responses are the most important issues: potential customers may be cautious because there is no established star rating, and the lack of review replies means missed opportunities to build confidence.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
0.0
average rating
Your overall rating as seen by potential customers
0%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for The Lash Chapters
Shared domain detected
Your current website sits on a shared or free hosting platform. This can limit SEO performance and customer trust. We recommend migrating to a dedicated, branded domain.
More about The Lash Chapters
The Lash Chapters is a qualified, professional eyelash technician located in Lincoln. The practice concentrates exclusively on eyelash enhancement services, operating under the owner's qualification and professional training in lash application and lift techniques.
Services include classic, hybrid and volume lash extensions plus lash lifts. The Lash Chapters lists these specific offerings and applies them according to clients' chosen styles, from individual classic extensions through to fuller volume sets and lifting treatments that change natural lash shape.
Clients book The Lash Chapters for extensions and lifts supplied by a trained technician. Appointments reflect the stated service range, with clients selecting from classic, hybrid, volume or lash-lift options depending on desired look and natural lash suitability.
Located in Lincoln, The Lash Chapters distinguishes itself by concentrating solely on eyelash extensions and lifts under a qualified technician. This focused skillset and clear list of offered services make it a local option for customers seeking professional lash extension or lift treatments in the Lincoln area.
Ready to see where you really stand?
Sign up to see your full dashboard with detailed recommendations, competitor tracking, and progress monitoring.
Health Score
How healthy is my marketing?
Sign up to reveal
7.4
Market Rank
How do I stack up locally?
Sign up to reveal
#4
Progress
How much have I done?
Sign up to reveal
62%
- Prioritised action plan based on your real competitors
- Instructional walkthroughs for every recommendation
- Frequent progress reports as your scores improve
- No credit card required. 7-day free trial.
Your questions, answered
Everything you need to know about this report and MarketBase.
MarketBase analyses local businesses across New Zealand to help owners understand their competitive position. Your business appears here because it has a public presence online, whether that is a Google Business Profile, website, or social media. We are a New Zealand company built to help local businesses compete more effectively.
Not your business? Find yours here.
Search for your business and get your own free report. No sign-up required.
Can't find your business? We'll build your market on request, at no extra cost.