Hairpins
Hairpins is a hair salon in Sydenham, Christchurch, offering haircuts and styling for local clients. The team specialises in attentive client consultations and practical haircutting, and customers often note professional, friendly service and reasonable prices. Hairpins serves local residents seeking reliable, down-to-earth hair care in a neighbourhood salon setting.
Performance snapshot
How does Hairpins measure up?
3.4
Reputation Score
Reviews, ratings, response rate, and business listing completeness
0.9
Overall Score
Scored out of 10 across nine marketing areas
2.6
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Hairpins shows a very low overall digital marketing health score of 0.9 out of 10, indicating substantial room for improvement. The strongest recent achievement is that the Google Business Profile is claimed and fully configured, with a visible listing title, a listed phone number, and a complete address, plus open-for-business status. The next step is to address hours alignment and local visibility to build customer trust.
Google Business Listing
Hairpins has a low overall health on Google Business Listing with a 1.8/10. The listing shows a claimed status, a visible phone number and full address, and the Open-for-Business status, which are strengths. The most important improvement areas are adding a website link, a meaningful business description, photos, and a logo to boost visibility and trust.
Google Maps Ranks
Hairpins shows a below-average health score in Google Maps search at 3.1/10, indicating limited visibility for local queries. The strongest footing is in several unisex hairdresser and hair salon terms in Sydenham and Beckenham, with top positions for unisex hairdresser in Sydenham (Pos 4) and in Beckenham (Pos 6). The main opportunities focus on raising both aggregate and borough scores to improve local presence and drive more local traffic.
Citations & Social Media
Hairpins shows very low health overall, with room to improve local presence. The strongest current assets are its Fresha and Yellow Directory listings, which help local visibility when customers search for hairdressing in Sydenham. Key opportunities lie in creating active Instagram, Facebook, TikTok, and NoSecretSalon profiles to boost reach and trust for local clients.
Open Hours vs Demand
Hairpins currently has no recorded opening-hours data, so alignment with Christchurch demand patterns cannot be mapped to specific hours. Without hours, no strong alignment or missed high-demand windows can be identified. The immediate priority is to publish accurate opening hours so the algorithm can show when the salon is open during peaks, closed during popular times, or open during low-demand periods.
Overall health: positive, reflected in an average 4.9 rating from 23 Google reviews. Customers consistently praise professional, friendly service, attentive client consultations and practical haircuts at reasonable prices. The salon's neighbourhood, down-to-earth positioning and reliable results are the most important findings: long-term client loyalty and strong word-of-mouth support underpin the local reputation.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
4.9
average rating
Your overall rating as seen by potential customers
86%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Hairpins
No website found
We couldn't locate an active website for this business. A solid web presence is critical for online visibility and lead generation.
More about Hairpins
Hairpins is a hair salon located in Sydenham, Christchurch, serving local clients with haircuts and styling. The salon presents itself as a neighbourhood business focused on everyday hair services for residents of Sydenham and nearby Christchurch suburbs.
The team at Hairpins offers haircuts and styling with an emphasis on listening to client preferences and asking follow-up questions. Review themes indicate staff are professional, welcoming and attentive during consultations. Pricing is described in reviews as reasonable, suggesting accessible options for routine hair care.
Customers tend to experience friendly, attentive service and practical results. Reviews highlight consistent haircuts, staff who listen and helpful follow-up questioning to ensure clients leave with the look they wanted. Several reviewers mention long-term relationships with the salon and reliable handling of difficult or unruly hair.
Hairpins is distinguished locally by its combination of steady, professional service and a welcoming neighbourhood atmosphere. Clients seeking straightforward haircuts, vocal consultation and affordable routine styling are the typical visitors. The salon's reputation in reviews centres on approachability, consistent results and a practical focus on meeting everyday hair needs in Sydenham.
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Health Score
How healthy is my marketing?
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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