Smoke&Mirrors Studio
Smoke&Mirrors Studio is a Casebrook-based boudoir photography studio in Christchurch offering portrait and boudoir sessions for women. Established as Christchurch's first boudoir studio, it specialises in glammed-up, body-positive shoots and mini-sessions that aim to help women of a wide age range feel confident and enjoy a relaxed, fun experience.
Performance snapshot
How does Smoke&Mirrors Studio measure up?
6.4
Reputation Score
Reviews, ratings, response rate, and business listing completeness
9.2
Overall Score
Scored out of 10 across nine marketing areas
8.3
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Smoke&Mirrors Studio displays a very high digital marketing health score of 9.1 out of 10, indicating strong overall performance. The most notable findings are solid Google Business Listing controls and contact details, with the listing showing as open and claimed, and a direct website link and phone number available for potential customers.
Google Business Listing
Smoke&Mirrors Studio shows a solid overall health with room for refinement. The listing benefits from a claimed status, a live open-for-business indicator, a listed website link and a phone number, which makes it easy for potential clients to connect. The most impactful findings are the open status and verified listing, plus the existing website and phone contact.
Google Maps Ranks
Smoke&Mirrors Studio shows a healthy Google Maps presence with an overall health score of 8.5 out of 10, indicating strong visibility and solid performance in maps results. The top opportunities focus on maintaining this health and nudging the suburb/borough score higher by refining the Google Business Listing. Notably, the business already ranks in the top positions for key local keywords in Casebrook.
Citations & Social Media
Smoke&Mirrors Studio shows a very high health score for Citations & Social Presence at 9.2/10, indicating strong social and directory presence. Key strengths include outstanding Facebook and Instagram profiles, plus a Yellow Directory listing, all contributing to local visibility and trust. The main opportunities focus on expanding profile presence on TikTok, Neighbourly, LinkedIn, and refining local listings.
Open Hours vs Demand
Smoke&Mirrors Studio's opening hours largely match Christchurch demand, with most high-demand windows covered but some evening peaks missed. Strong alignment appears on weekday late-morning and Saturday mid-morning slots, while closed evenings on Tuesday, Wednesday and Thursday miss customer search peaks. Only two low-demand open hours suggest limited inefficiency. Adjusting a few evening sessions could capture more bookings with minimal extra hours.
Overall sentiment is positive: a 4.8 average from six Google reviews indicates strong customer satisfaction. Reviews broadly reflect appreciation for the studio's body-positive, glammed-up boudoir and portrait experience and a relaxed, confidence-building atmosphere. No consistent complaints appear in the review corpus; most feedback aligns with the studio's focus on professionalism and an enjoyable client experience.
Reputation
Reputation & Ratings
17%
response rate
How often you engage with customer feedback
4.8
average rating
Your overall rating as seen by potential customers
61%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Smoke&Mirrors Studio
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Very high
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Very high
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Smoke&Mirrors Studio
Smoke&Mirrors Studio is a boudoir photography studio located in Casebrook, Christchurch. Founded as Christchurch's first boudoir photo studio, it has photographed women from Canterbury and elsewhere since 2019 and presents itself as focused on portrait work for the modern woman.
The studio lists services that include boudoir shoots, mini-sessions, and a portfolio of photo ideas aimed at creating stylised, artful images. Sessions centre on styling and make-up that help clients feel glammed up, and the studio emphasises photos that celebrate self-acceptance and body positivity for women of varied ages and sizes.
Customers commonly describe the experience as relaxed and fun, noting a comfortable environment with patient direction from the photographer. Reviews mention thoughtful planning, a casual atmosphere that helps clients relax, and an emphasis on laughter and enjoyment during shoots. Clients span a wide age range, with testimonials referencing newfound confidence and satisfaction with finished images.
Locally, Smoke&Mirrors Studio positions itself as a dedicated boudoir specialist for Christchurch women who want a styled, confidence-focused shoot. It attracts clients from around Canterbury, highlights body-positive values, and offers shorter mini-session options alongside fuller portfolio shoots, making it a distinct option for women seeking a personalised, celebratory photography experience.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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