Smoke&Mirrors Studio
Smoke&Mirrors Studio is a boudoir photography studio in Casebrook, Christchurch, billed as the city's first boudoir studio. It offers boudoir sessions and mini-sessions for women across Canterbury, with an emphasis on body positivity and self-acceptance. Shoots focus on glamour, styling and a relaxed, fun atmosphere for clients ranging from their 20s to their 60s.
Performance snapshot
How does Smoke&Mirrors Studio measure up?
6.4
Reputation Score
Reviews, ratings, response rate, and business listing completeness
9.2
Overall Score
Scored out of 10 across nine marketing areas
8.2
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Smoke&Mirrors Studio shows a very high overall digital marketing health score of 9.2 out of 10. This indicates strong performance across listing, reviews, SEO and site health. The most notable findings are strong opening hours alignment and a well-claimed Google listing, with a solid base of listed information that supports customer discovery.
Google Business Listing
Smoke&Mirrors Studio shows an above-average overall health score, indicating solid listing completeness and capability to attract potential clients. The strongest finished items include a live website link, open-for-business status, a listed business title, claimed status and a phone number, which together support easy discovery and direct contact.
Google Maps Ranks
Smoke&Mirrors Studio shows a very high health score in Google Maps performance, indicating strong visibility across maps searches for the Canterbury area. Top findings include solid ranking for photography and portrait studio queries in Casebrook, with placements in the top three positions. The business is performing well relative to local medians but could push for deeper suburb-level top results.
Citations & Social Media
Smoke&Mirrors Studio shows a very high health score of 8.8, indicating strong digital presence overall. The most notable achievements are outstanding Instagram and Facebook profiles, plus a Yellow Directory listing, which boosts local visibility. The main opportunity is expanding on lesser-used profiles to broaden reach and engagement.
Open Hours vs Demand
Smoke&Mirrors Studio's opening hours largely match Christchurch demand during weekday daytime, with strong alignment across Monday late morning to mid-afternoon and Wednesday lunchtime. There are notable evening gaps on Tuesday and Wednesday at 8pm and Monday and Friday late afternoons where popular search activity is unmet. A few low-demand open hours - notably Friday early afternoon and Sunday 9am - could be trimmed or repurposed for bookings by appointment.
Overall health is historically positive: average rating 4.8 but no reviews in the last two years, so current sentiment is unknown. Reviews consistently praise a relaxed, fun and body-positive experience, with repeated mention that Michael puts clients at ease. The most important finding is strong past satisfaction around comfort and styling, with no persistent complaints evident in the historical reviews.
Reputation
Reputation & Ratings
17%
response rate
How often you engage with customer feedback
4.8
average rating
Your overall rating as seen by potential customers
61%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Smoke&Mirrors Studio
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Very high
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Very high
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Smoke&Mirrors Studio
Smoke&Mirrors Studio is a boudoir photography studio based in Casebrook, Christchurch. Established as Christchurch's first boudoir studio, it serves clients from Canterbury and further afield. The studio describes its work as photography for the modern woman and presents boudoir as an art form.
The studio offers boudoir sessions and mini-sessions, and its website lists portfolio galleries, photo ideas and information for clients. Shoots are framed around styling and make-up, with an emphasis on glamour and transformation. The studio states it works with women of all ages and sizes, aiming to highlight best features and create a personalised shoot.
Customers consistently describe feeling comfortable and relaxed during sessions, noting a light-hearted, fun atmosphere and attention to detail like props and styling. Reviewers say the photographer helps clients relax and enjoy the process, which often leads to strong final images. The tone reported in reviews ranges from empowering and classy to fun and confidence-building.
Locally, Smoke&Mirrors Studio positions itself on body positivity, self-acceptance and photographic art. It commonly works with women from their 20s through to their 60s and promotes a welcoming, confidence-focused experience. As Christchurch's first boudoir studio, it highlights styling, a relaxed shoot environment and a focus on making clients feel glam and comfortable.
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Health Score
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7.4
Market Rank
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#4
Progress
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62%
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