Beauty by Nely
Beauty by Nely is a beauty studio in Burwood, Christchurch, offering brow lamination, microblading, cosmetic tattoo and a range of skin treatments. Services include semi-permanent makeup, BB Glow nano needling, microneedling, dermaplaning, facials and bridal makeup. The studio is noted for professional technique, personalised brow shaping and a focus on client comfort.
Performance snapshot
How does Beauty by Nely measure up?
5.8
Reputation Score
Reviews, ratings, response rate, and business listing completeness
6.7
Overall Score
Scored out of 10 across nine marketing areas
5.7
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Beauty by Nely shows an above-average overall health score of 6.7 out of 10, indicating solid footing with room to optimise several areas. The most notable finding is strong control over Google Business listing elements and a perfect domain health, supported by open-for-business status and a visible phone number. Opportunities lie in link-building and aligning hours with demand.
Google Business Listing
Beauty by Nely's Google Business Listing shows a low health score of 2.4 out of 10, indicating significant gaps in optimising the profile. The listing already has basic elements like a title, claimed status, open status, phone number and full address, but critical improvements are needed to boost visibility and consistency for local customers.
Google Maps Ranks
The Maps search health for Beauty by Nely sits at 5.1 out of 10, indicating average visibility in Google Maps. Top findings show strong performance for keyword phrases in Burwood such as eyebrow bar, beautician and beauty salon, with several results also strong in nearby areas. The borough score is improving but still below the local midpoint, suggesting room to grow local reach.
Citations & Social Media
Beauty by Nely's health in the citations and social presence area is below average, with a 3.3 out of 10. The strongest element is a very high trust Facebook profile, while other profiles show moderate trust. The most notable opportunity is to improve Instagram and establish presence on TikTok, LinkedIn and local directories.
Open Hours vs Demand
Beauty by Nely's published hours partially align with local demand. The studio is open during several high-demand weekday windows-notably Tuesday and Wednesday late-morning to mid-afternoon, and Thursday late afternoon-yet is closed across multiple popular Saturday hours. There are no low-demand open hours, so the main opportunity is adding Saturday midday and early afternoon slots to capture missed weekend demand.
Beauty by Nely shows very positive customer sentiment, with reviewers praising professionalism, technical skill and personalised brow shaping. Clients commonly mention comfortable experiences, improved skin results and fair pricing. Training and clear technique are highlighted, and owner replies appear in reviews. The overall review set is small but uniformly positive, emphasising consistent satisfaction with treatments and client care.
Reputation
Reputation & Ratings
100%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
70%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Beauty by Nely
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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High
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Beauty by Nely
Beauty by Nely is a beauty studio based in Burwood, Christchurch, specialising in brows, cosmetic tattoo and skin treatments. The practice lists services such as brow lamination, microblading, semi-permanent makeup and various cosmetic tattoo procedures alongside facial treatments and bridal makeup.
The studio's treatment offering includes BB Glow nano needling, microneedling (dermaneedling), dermaplaning, facial services, last lifting, brow shape and tint, and henna brows. Bridal makeup and cosmetic tattoo options are part of the menu, and the business notes both training and hands-on services in these areas.
Customers commonly report professional, skilled service and visible results, with reviews highlighting careful technique, clear knowledge and a comfortable experience. Feedback mentions satisfaction with eyebrow shape and tint, skin improvement after treatments, fair pricing and staff who make clients feel confident during appointments.
Locally, Beauty by Nely presents as a multi-service beauty studio in Burwood focused on brows and skin procedures, offering both cosmetic tattoo work and salon facial therapies. The combination of semi-permanent makeup options, specialised skin needling treatments and customer-focused service helps it stand out to Christchurch clients seeking brow and skin care.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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