OPSM The Crossing
OPSM The Crossing in Christchurch Central City provides optometry services, retail eyewear and contact lenses. The practice offers eye examinations using advanced optical technology and sells glasses, sunglasses and branded frames, with online buying options. Staff personalise eyewear choices to clients' needs and lifestyle, and provide in-store fitting measurements from local and international brands.
Performance snapshot
How does OPSM The Crossing measure up?
8.1
Reputation Score
Reviews, ratings, response rate, and business listing completeness
9.1
Overall Score
Scored out of 10 across nine marketing areas
8.4
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
OPSM The Crossing shows a very high digital marketing health score of 9.1 out of 10, indicating strong overall online presence and performance. The most notable finding is a solid health score paired with several completed achievements that establish a reliable listing and accessible website. Opportunities lie in engaging with customers via reviews and continuing on-page SEO improvements.
Google Business Listing
OPSM The Crossing shows a solid health score with room to improve its Google Business Listing. The profile already has a claimed listing, a website link and a visible phone number, with the open-for-business status ensuring accurate availability. The two standout findings are a well-maintained listing base and a growing set of images and description text, indicating steady listing optimisation.
Google Maps Ranks
OPSM The Crossing shows a moderate health score for Maps Search Performance, with clear upside in top ranking suburbs and a solid presence in Christchurch centre and surrounding areas. The strongest keywords indicate high visibility for optician and optometrist services in Sydenham and Christchurch centre, providing dependable traffic while highlighting opportunities to push further into other suburbs.
Citations & Social Media
OPSM The Crossing shows a very high health score of 8.9, indicating a strong overall presence in social profiles and directories. The most notable findings are the outstanding Facebook, Instagram, and TikTok profiles, which reflect high trust and engagement. Opportunities lie in adding missing listings on several directories to broaden reach and trust.
Open Hours vs Demand
OPSM The Crossing's opening hours show clear alignment with several high-demand windows, particularly mid-morning and midday on Tuesdays and Thursdays and Saturday midday. However, the practice is closed during some popular evening slots on Thursday, Saturday and Sunday, and early Tuesday mornings, representing missed commercial opportunities. No hours appear to be open during low-demand periods, which keeps operations efficient.
Overall health is positive, with an average Google rating of 4.8 from 195 reviews. Customers repeatedly praise knowledgeable, thorough optometrists and friendly in-store staff, with specific mention of personalised fittings and clear explanations during eye exams. The most notable issue is occasional service lapses on arrival or at the counter, reflected in a small number of low-star reviews.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
4.8
average rating
Your overall rating as seen by potential customers
93%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for OPSM The Crossing
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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High
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Very high
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about OPSM The Crossing
OPSM The Crossing is an optometry practice located in Christchurch Central City. It provides optometry services and retail eyewear from a central city storefront and promotes comprehensive eye care delivered by dedicated optometrists and optical staff.
Services include eye examinations, contact lens fittings, and a retail range of glasses, sunglasses and branded frames. The practice notes use of advanced optical technology, and it offers online buying alongside in-store selections. Product categories on offer include designer frames, lenses and sunglasses drawn from a broad brand range.
Customers report interactions with knowledgeable and courteous staff, describing thorough and efficient eye exams and clear explanations during testing. Review themes include helpful assistance selecting frames, accurate fitting and measuring, polite professional service from staff members, and a welcoming store atmosphere. Several comments note repeat visits over many years and staff who guide choices and answer questions clearly.
Located in a central city shopping area, OPSM The Crossing describes itself as serving clients at all life stages with personalised eye-care solutions. The store combines clinical optometry services with a retail focus on frame choices and brands, supported by experienced staff and in-store fitting. That mix of clinical appointments, product variety and local accessibility is a consistent feature of the practice.
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Health Score
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7.4
Market Rank
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#4
Progress
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62%
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