StartRight Accounting
StartRight Accounting is a chartered accountancy firm in Addington, Christchurch that serves small businesses and landlords. Run by Amy, the practice handles annual financial statements, tax returns, GST and payroll, and software setup. They state they offer a free consultation and quote and aim to provide affordable, ongoing support for local small-business and rental-property clients.
Performance snapshot
How does StartRight Accounting measure up?
5
Reputation Score
Reviews, ratings, response rate, and business listing completeness
6.3
Overall Score
Scored out of 10 across nine marketing areas
4.1
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
StartRight Accounting shows an above-average digital health with a 6.3/10 overall. The strongest recent gains include a perfect domain health and a claimed Google listing, which support credibility and discoverability. Key opportunities to improve focus on engaging customers through reviews, encouraging more feedback, and establishing an active Instagram presence to boost local visibility.
Google Business Listing
StartRight Accounting shows an average health score of 5.2 out of 10, indicating there is room for improvement in Google Business Listing quality. The top finding is that a listing description exists but is basic, with room to refine and rank higher than the bottom 25%. The listing already has a website link, a claimed status, a visible phone number, and an open status, which helps convert interest into inquiries.
Google Maps Ranks
StartRight Accounting shows an average Maps health score of 5.4 out of 10, indicating room for improvement in local visibility. The top opportunities focus on raising the aggregate Maps search results score and strengthening the borough presence, which has already moved above the bottom quartile. Focusing on these areas should gradually improve overall visibility.
Citations & Social Media
StartRight Accounting shows a very low overall health (0.4/10) for Citations & Social Presence, indicating sparse activity on third-party platforms. The strongest takeaway is the clear need to establish profiles on Instagram, Facebook, TikTok, and LinkedIn to improve visibility and trust with local customers and landlords.
Open Hours vs Demand
StartRight Accounting's opening hours partially match local demand: all 40 well-aligned peak hours fall on weekday Thursday, but the firm is closed during 47 high-demand hours elsewhere, including key weekend mornings. There are no low-demand open hours, so published hours are efficient but miss weekend demand. Adjusting a small number of weekend slots could capture searches without increasing weekday coverage.
Review sentiment is positive but based on a limited sample. The single recent reviewer gives a 5-star rating and highlights Amy's professionalism, attention to detail and upbeat energy. Overall health is therefore positive in sentiment, though the small number of reviews limits confidence. The main takeaway is that customers praise the accountant's competence and personable manner.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
21%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for StartRight Accounting
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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High
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Very low
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about StartRight Accounting
StartRight Accounting is a chartered accountancy practice based in Addington, Christchurch, run by Amy. The firm focuses on small businesses and rental-property owners across New Zealand and presents itself as a local partner for tax and reporting needs.
Services listed include annual financial statements for companies, sole traders, self-employed people, trusts, partnerships and rental properties; annual income tax returns with tax planning and IRD correspondence; plus GST return filing, payroll and PAYE preparation. The practice also offers software setup and coding and states it provides unlimited support and advice to clients.
Customer feedback themes indicate a professional, detail-oriented approach and a positive, energetic manner from the principal. Reviews highlight clear communication and a supportive attitude, reflecting a hands-on client experience for business owners and landlords who need practical tax and accounting help.
StartRight Accounting positions itself as a chartered firm with membership of Chartered Accountants Australia and New Zealand and focuses on affordability and ongoing support. Local clients can expect straightforward tax and reporting services, practical assistance with compliance tasks, and a single point of contact for small-business and rental accounting needs.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
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62%
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