The Daily Cut
THE DAILY CUT is a hair, face and body salon in Westfield Riccarton, Christchurch, offering a comprehensive range of services for all ages. Walk-ins are welcome at Shop 42, and the salon highlights haircuts, beard trims and ear piercings. Review themes note friendly, attentive staff and careful, detail-oriented work.
Performance snapshot
How does The Daily Cut measure up?
8
Reputation Score
Reviews, ratings, response rate, and business listing completeness
8
Overall Score
Scored out of 10 across nine marketing areas
7
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
The Daily Cut's overall digital marketing health score is 7.3 out of 10, indicating a solid base with room to improve. The strongest current achievement is domain health and opening hours alignment, which support trust and accessibility for customers. Key opportunities include growing Google Maps and star ratings, and improving meta description and title tag health to boost click-through and local relevance.
Google Business Listing
The Daily Cut shows solid health with a 7.4 out of 10, indicating generally strong listing presence. Key strengths include an active claim status, a visible listing title, a working website link, a phone number, and clear open-for-business status. The main opportunity is to further enhance the listing description toward the local midpoint while maintaining strong photo activity.
Google Maps Ranks
The Daily Cut shows solid overall health in Google Maps at 4.8 out of 10, indicating moderate visibility and room for improvement. Top findings include strong performer status for keywords around ear piercing and hair salon services in Riccarton, with several related queries ranking in the top five. Borough presence has improved but remains below the local midpoint.
Citations & Social Media
The Daily Cut shows a low overall health in citations and social presence, with a score of 2.8 out of 10. Key strengths include a strong Facebook profile and a Fresha directory listing that can boost visibility. Primary opportunities focus on establishing Instagram, TikTok, LinkedIn, and a Fresha presence to broaden reach and trust with potential customers.
Open Hours vs Demand
The Daily Cut's opening hours align strongly with Christchurch demand, matching high-traffic periods across weekdays and weekends. Peak-time coverage includes Thursday 4pm, Tuesday 11am, Wednesday 3pm and Saturday early afternoons. There are some missed opportunities: several weekday and weekend evenings (notably Tuesday and Wednesday 6-7pm, and Saturday 6pm) when local searches remain high but the salon is closed.
The Daily Cut shows a healthy overall sentiment with a 4.5 average rating, reflecting mostly positive customer experiences. Review themes highlight friendly, attentive staff and careful, detail-oriented haircuts, ear piercings and beard trims. A small but noticeable set of reviews report poor cuts, rushed service or unfriendly interactions, which stand out against the generally favourable feedback.
Reputation
Reputation & Ratings
76%
response rate
How often you engage with customer feedback
4.5
average rating
Your overall rating as seen by potential customers
83%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for The Daily Cut
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Above average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Very high
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about The Daily Cut
THE DAILY CUT is a beauty salon located in Westfield Riccarton, Christchurch, at Shop 42 near the Pak n Save end. The salon presents services across hair, face and body and promotes a welcoming walk-in policy for local shoppers and clients.
Services advertised include haircuts, beard trims and other general salon treatments for a range of customers. The business lists itself under hair, face and body services and displays contact details for appointments or enquiries. Its location inside the mall makes it accessible to Riccarton shoppers and people travelling through the suburb.
Customer reviews emphasise friendly, helpful staff and attention to detail in haircuts and beard trims. Several reviews mention specific stylists by name and describe a positive, calm experience; one notes painless ear piercings handled with care. Overall client comments point to good customer engagement, precise alignment for piercings and a reassuring level of service from the team.
Locally, THE DAILY CUT is positioned as a convenient salon option within Riccarton Mall for clients seeking routine hair and grooming services. Its walk-in approach, central mall location and recurring mentions of attentive staff are practical points that distinguish the salon for shoppers and nearby residents.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
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62%
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