Japanese Spares
Japanese Spares is an automotive dismantler based in Ōtāhuhu, Auckland, specialising in used parts for Japanese vehicles. The family-run business sells components through Trade Me and in-person pickups, and is known locally for affordable pricing and quick part readiness. Customers commonly find helpful service, though there are occasional complaints about phone handling and part condition.
Performance snapshot
How does Japanese Spares measure up?
2.4
Reputation Score
Reviews, ratings, response rate, and business listing completeness
0.9
Overall Score
Scored out of 10 across nine marketing areas
4
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Japanese Spares shows a very low overall digital health score of 0.9/10, indicating significant improvement opportunities across multiple areas. Key strengths include strong domain ownership and consistent Google Business presence with linked website, open-for-business status, listing title, and a visible phone number. Immediate attention should focus on opening hours, reviews and responses, and technical health issues.
Google Business Listing
Japanese Spares shows a strong base in its Google Business Listing with a health score of 0.9/10, indicating very low health. The listing already links to the website and includes a phone number and full address, while the business name is correctly shown. Key opportunities focus on claiming the listing, adding a descriptive narrative, a logo, photos, and confirming category alignment to reduce misdirected calls.
Google Maps Ranks
Japanese Spares shows a high health score of 7.9 out of 10 in Google Maps search rankings, indicating strong visibility across multiple suburbs. The top takeaway is strong presence in Ōtāhuhu and surrounding south Auckland areas. A key opportunity is to monitor and maintain visibility in nearby suburbs to prevent any slips in ranking.
Citations & Social Media
Japanese Spares shows an above-average health score for social presence, indicating decent visibility but room for growth. The two most impactful findings are the absence of active profiles on Instagram and Facebook, which limits discovery and customer contact, and the lack of a TikTok profile and directory entries, reducing reach to younger audiences and local directories.
Open Hours vs Demand
Hours are already well aimed and one specific gap remains. No closed-hours window is listed, so customers who arrive then meet a closed door. No busiest hours are recorded inside that window, so the current hours hold the position and let customers be served during the business's recorded openings.
Japanese Spares has an overall Google reviews health of 4.0 from 102 reviews, indicating generally positive customer sentiment. Reviewers regularly praise affordable pricing, quick part readiness and helpful, knowledgeable service from the family-run team. Recurring complaints include phone handling and occasional issues with part condition, which appear in a minority but consistent set of lower-rated reviews.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
4.0
average rating
Your overall rating as seen by potential customers
64%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Japanese Spares
Error
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Low
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Low
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Japanese Spares
Japanese Spares is an automotive dismantler located in Ōtāhuhu, Auckland. The operation focuses on supplying used car parts and components for Japanese vehicle models to customers across the Auckland region.
Services include sourcing and selling used parts via Trade Me as well as direct sales at the yard. Reviews mention specific items such as air cleaner intake hoses, electric mirrors and driveshafts, indicating a stock range that covers both small replacement parts and larger mechanical components.
Customer experience tends to centre on affordability and responsive pickup arrangements; several reviewers describe parts being ready for collection the next day and staff described as helpful. At the same time, there are reviews that point to inconsistent experiences, including concerns about phone responsiveness and the condition of some sold parts.
Locally, Japanese Spares is presented as a family-run dismantling yard with a focus on low prices and fast turnaround for Trade Me orders and yard pickups. Customers seeking affordable used Japanese car parts will find readily available options, while those prioritising thorough condition checks or phone-based service may want to confirm details before purchase.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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