The Nail Artistry
The Nail Artistry is a nail salon in Rolleston run by a South African and New Zealand qualified nail technician. The studio focuses on nail health using Rubber base gel and selects premium products. Services centre on manicures, rubber-base gel overlays and detailed nail art, with an emphasis on up-to-date techniques and quality finishes for local clients.
Performance snapshot
How does The Nail Artistry measure up?
3.5
Reputation Score
Reviews, ratings, response rate, and business listing completeness
2.5
Overall Score
Scored out of 10 across nine marketing areas
2
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
The Nail Artistry shows overall digital health at 2.5 out of 10, indicating room for improvement in most areas. Strengths include a claimed Google listing, a website link, and open-for-business status. The most important opportunities lie in improving Google review responses, Maps search scores, and aligning opening hours with peak demand.
Google Business Listing
The Nail Artistry's Google Business Listing shows a solid foundation with complete ownership and a live link, but the health score sits at 4.7 out of 10. The listing currently lacks a logo and a fully optimised description, while photos are growing. Overall health reflects mid-range readiness with clear paths to improve branding and media presence.
Google Maps Ranks
The Nail Artistry shows very low overall health in Google Maps search visibility, with a 0.9 out of 10 health score. This indicates limited visibility across maps queries. Top performers include "nail salon in rolleston south east, christchurch, new zealand" (rank 4) and other Rolleston and Selwyn district terms, suggesting strengths for local phrases but still room for improvement.
Citations & Social Media
The Nail Artistry shows very high health across social profiles, with strong Facebook and Instagram presences. Current strengths include active listings on Fresha and a well-managed profile. The main opportunities focus on expanding discovery through LinkedIn, Neighbourly, NoSecretSalon, and neighbourhood directories to improve local reach and trust.
Open Hours vs Demand
The Nail Artistry's opening hours show clear strengths around mid-morning and early Saturday afternoons: Tuesday 10-12 and Saturday 1-2pm align with strong local demand. However, several high-demand late‑afternoon slots midweek are missed, notably Wednesday 2-4pm and Thursday 4-5pm. There are no open hours during low-demand periods, so reducing missed late‑afternoon closures is the main commercial lever.
The Nail Artistry shows very positive customer sentiment, with an average 5-star rating from four recent reviews. Clients consistently praise the quality of rubber-base gel and detailed nail art, and highlight a broad colour range and polished finishes. The overall picture is strongly favourable, though conclusions should be tempered because the analysis is based on a limited sample of recent reviews.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
51%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for The Nail Artistry
Shared domain detected
Your current website sits on a shared or free hosting platform. This can limit SEO performance and customer trust. We recommend migrating to a dedicated, branded domain.
More about The Nail Artistry
The Nail Artistry is a Rolleston nail studio operated by a South African and New Zealand qualified nail technician. The practice centres on manicure services and rubber-base gel overlays, with a stated focus on nail health and contemporary techniques. The studio location serves clients from Rolleston and surrounding areas seeking specialist nail treatments.
Services at The Nail Artistry include manicures, rubber-base gel nails and bespoke nail art. The technician describes an ongoing commitment to learning new techniques and testing brands, and uses what are described as the best products on the market. Rubber base gel is highlighted as a core product to support healthier, longer-lasting nails.
Customer feedback repeatedly notes a wide colour range and detailed nail art, with several reviewers saying they receive many compliments on their nails. Reviews also mention that rubber nails from The Nail Artistry are noticeably durable and preferred over conventional gel for some clients. Overall customer comments describe appointments as pleasant experiences and praise the artistic finish of the nail work.
Locally, The Nail Artistry is distinguished by the operator's dual qualification and a clear focus on rubber-base gel and nail health. The studio's combination of specialist product choice, ongoing skill development and consistently positive customer comments helps define its local character for clients seeking professional nail art and long-wearing gel finishes.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
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62%
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