Brighton Style
Brighton Style is a hair salon and barber in New Brighton, Christchurch, offering both barbering and salon services in a decorated, welcoming space. Clients report friendly, chatty service, attentive stylists such as Leom, and accessible arrangements for customers with mobility needs. The salon is noted for skilled cutting, practical styling advice and reasonable pricing.
Performance snapshot
How does Brighton Style measure up?
3.4
Reputation Score
Reviews, ratings, response rate, and business listing completeness
6.8
Overall Score
Scored out of 10 across nine marketing areas
7
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Brighton Style shows an above-average digital health score of 6.8 out of 10, indicating steady performance with room to improve. The strongest completed achievements include a clearly visible Google Open-for-Business status, a claimed listing, and a phone contact, along with strong referral-domain activity. Key opportunity areas include improving review response, aligning opening hours with demand, and boosting on-page SEO.
Google Business Listing
Brighton Style shows low overall health on Google Business Listing at 2.1/10, indicating significant room for improvement. The listing already has key basics in place, including a claimed status, a listed phone number and a full address, which supports local discoverability. The two most important findings are the absence of a website link and a meaningful description, which limit user engagement.
Google Maps Ranks
Brighton Style shows a healthy overall Google Maps presence with a score of 7.5 out of 10. The borough-specific ranking is outstanding, placing in the top 10% for New Brighton, Christchurch, and nearby searches. Current strengths include strong performance for several high intent keywords and a steady position for hair-related searches in the area.
Citations & Social Media
Brighton Style shows a below-average health score for citations and social presence, with focus needed on profiles and directories. The strongest asset is a very high trust Facebook profile, supported by a Neighbourly listing and solid Fresha presence. Key opportunities include improving Instagram trust, adding a TikTok presence, joining NoSecretSalon, and creating LinkedIn profiles for the owner and company.
Open Hours vs Demand
Brighton Style's published hours partially align with local demand but show a clear timing gap. The salon is open during several high-demand midweek and weekend lunch peaks (Wed 11-12, Fri 11, Sat 11-12) yet remains closed across a larger set of popular lunchtime hours, notably Tuesday 11-2 and Saturday 1pm. There are no open hours during low-demand periods, indicating inefficiency is timing rather than excess hours.
Brighton Style shows an overall health level of an average rating of 5 from 17 reviews, indicating consistently excellent customer sentiment. Reviews repeatedly praise friendly, chatty service, skilled cutting and practical styling advice, with specific praise for stylist Leom. Accessibility and reasonable pricing are also noted, while no consistent complaints appear in the review set.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
82%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Brighton Style
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Very high
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Very high
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Brighton Style
Brighton Style is a hair salon and barber located in New Brighton, Christchurch. It operates as a local salon-barber hybrid serving residents and visitors in the seaside suburb.
Services include barbering and salon haircuts, styling and personalised advice on what will work for a client's hair. Reviews note that staff listen to client wishes while also offering professional guidance when a requested style may not suit the hair's condition. The team are described by customers as skilled with scissors and attentive to individual styling needs.
Customers commonly describe a warm, chatty atmosphere and a decorated, welcoming interior. Several reviews mention good customer service, friendly conversations during appointments, and satisfaction with results. Pricing is described as reasonable in relation to the service received. Accessibility has been highlighted, with a practical entrance arrangement that allows customers using wheelchairs to remain seated for their cut.
Locally, Brighton Style is distinguished by its combined barber and salon offering, the presence of recognised stylists such as Leom, and an emphasis on personalised care and accessible service. The salon's mix of friendly service, hands-on advice and practical pricing shapes the experience customers report in New Brighton.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
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62%
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