Astor Hair Studio Sumner
Astor Hair Studio Sumner is a private hair studio in Sumner, Christchurch, specialising in blonde and balayage colour work. The studio offers personalised one-on-one appointments in a relaxed, private setting for locals and visitors seeking tailored colour and styling. Located in Sumner, it focuses on specialist colour techniques and attentive, individual service.
Performance snapshot
How does Astor Hair Studio Sumner measure up?
2.7
Reputation Score
Reviews, ratings, response rate, and business listing completeness
1.4
Overall Score
Scored out of 10 across nine marketing areas
4.4
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Astor Hair Studio Sumner shows a very low digital marketing health score, at 1.4 out of 10, indicating poor overall online performance. The strongest completed items are solid Google Business basics (claimed listing, open-for-business status, listing link, title, and phone number) that provide essential information, but there is a lack of customer engagement signals and inconsistent reviews that limit credibility.
Google Business Listing
Astor Hair Studio Sumner shows solid overall health with room for improvement. The listing is claimed, open-for-business status is accurate, a website link and phone number exist, and the title is present, supporting clear customer contact. Strengths include accessible contact details and visibility of hours, while opportunities focus on branding and visual assets to stand out.
Google Maps Ranks
Astor Hair Studio Sumner shows an above-average health in Google Maps search, with a score of 5.8 out of 10. The business ranks well for local queries, especially in Clifton-Sumner, and holds strong positions for several beauty and hair-related terms. The main opportunity is to push the suburb/borough score toward the top 10% while maintaining overall visibility.
Citations & Social Media
Astor Hair Studio Sumner shows moderate overall health with room to grow in social and directory presence. The strongest finding is a very high-trust Facebook profile, underpinning credibility with clients. Opportunities include expanding visibility on TikTok, Yellow and NoSecretSalon listings, and linking a personal LinkedIn profile to humanise the brand.
Open Hours vs Demand
Astor Hair Studio Sumner's opening hours partly align with local demand: 35 weekly hours fall during peak search times, but 36 high-demand hours remain closed. Strong alignment appears midweek lunch on Tuesday and Wednesday afternoons, while several Saturday midday slots and Thursday 4pm are missed. No low-demand open hours were found, suggesting hours are generally efficient but miss key weekend demand.
Astor Hair Studio Sumner's sentiment health is low, driven by an absence of Google reviews and an unestablished star rating. The most important findings are a very small review presence and no public responses to feedback. Encouraging satisfied customers to leave reviews and beginning to reply to any incoming feedback are the highest-impact steps to build credibility and reassure potential clients.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
0.0
average rating
Your overall rating as seen by potential customers
0%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Astor Hair Studio Sumner
Shared domain detected
Your current website sits on a shared or free hosting platform. This can limit SEO performance and customer trust. We recommend migrating to a dedicated, branded domain.
More about Astor Hair Studio Sumner
Astor Hair Studio Sumner is a private hair studio based in Sumner, Christchurch. It operates from a small, dedicated space in the Sumner neighbourhood, serving local clients and visitors seeking specialist colour work and personalised appointments.
The studio describes itself as a blonde and balayage specialist. Services centre on colour techniques suited to blondes and a range of balayage approaches, with the focus stated as creating nuanced, colour-conscious results rather than a broad roster of salon treatments.
Clients can expect one-on-one appointments in a private studio environment. The setting emphasises individual attention during colour consultations and application, and the service model avoids large open-plan salon crowds by keeping sessions focused on a single client at a time.
What distinguishes Astor Hair Studio Sumner locally is its combination of a neighbourhood location in Sumner and a narrow service focus on blonde and balayage work delivered in a private studio format. Those seeking specialised colour services in a quieter, appointment-only setting in Christchurch are the primary clientele for this studio.
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Health Score
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7.4
Market Rank
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#4
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62%
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