HAIR LAB
HAIR LAB is a large hair salon in the Edgeware area of Christchurch offering haircuts, perms and colour services. Described as one of the newest and biggest salons in the area, it focuses on detailed styling and a friendly atmosphere. Reviews note attentive staff, approachable stylists and facilities that suit families, including child-friendly features.
Performance snapshot
How does HAIR LAB measure up?
3.2
Reputation Score
Reviews, ratings, response rate, and business listing completeness
3.4
Overall Score
Scored out of 10 across nine marketing areas
5.8
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
HAIR LAB shows a below-average overall health score of 3.4 out of 10, indicating there is substantial room for improvement across several areas. The strongest note is a credible Google presence with claimed listing, open status, and a direct phone number, while the Facebook profile has a high trust score. The biggest opportunity lies in restoring domain health and connectivity to the website to ensure visitors can access information easily.
Google Business Listing
HAIR LAB's Google Business Listing shows a below-average health score, indicating room for improvement in listing completeness and optimisation. The listing already has a title, claimed status, open-for-business display, phone number and full address, which are solid foundations. Key opportunities include adding a website link and a logo, while the description and photo count offer room to move up.
Google Maps Ranks
HAIR LAB shows a very strong Google Maps presence with a 9.0 health score, indicating high visibility in local searches. The business already ranks in the top borough-specific results and dominates several popular local keywords, notably hair salon in edgeware and unisex hairdresser in edgeware. The main opportunity is broadening reach across more suburbs while maintaining current strengths.
Citations & Social Media
HAIR LAB shows an above-average health score of 6.1 out of 10, indicating solid presence with room to grow. The strongest current strength is an authoritative Facebook profile with very high trust, and a well-maintained Fresha listing that supports client reach. Key opportunity items include expanding TikTok presence and improving Neighbourly and GrabOne listings to broaden local visibility.
Open Hours vs Demand
HAIR LAB's opening hours generally align well with local demand, with all 54 well-aligned peak hours covered and no low-demand open hours. Strong weekend and midweek midday coverage matches high customer search times. However, several popular Sunday afternoon hours are currently closed, representing missed revenue opportunities that could be addressed with modest schedule adjustments.
Overall health based on reviews: average rating 4.6 from 73 reviews, indicating generally positive customer sentiment. Reviews repeatedly praise attentive, approachable stylists, detailed styling and family-friendly facilities including a child play area. A small number of reviews report poor customer service and lateness, highlighting a recurring operational concern around punctuality and listening to client requests that affects some experiences.
Reputation
Reputation & Ratings
1%
response rate
How often you engage with customer feedback
4.6
average rating
Your overall rating as seen by potential customers
80%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for HAIR LAB
No website found
We couldn't locate an active website for this business. A solid web presence is critical for online visibility and lead generation.
More about HAIR LAB
HAIR LAB is a hair salon located in the Edgeware neighbourhood of Christchurch. It is described as a newly established, large-scale salon that offers standard salon services and sits within the local community serving a range of clients.
Services listed by the salon include haircuts, hair perming and hair colour work. The salon presents these core services as the main specialities available to clients, and they are the basis of the treatments customers book for styling and maintenance.
Customer feedback themes show clients experience attentive, detail-focused service and friendly, approachable staff. Reviews mention hairdressers who check satisfaction through each step, stylists noted for their skill, and a welcoming environment for children, with a small play area and comfortable seating cited by customers. Price and value are also referenced positively in customer comments.
Locally, HAIR LAB distinguishes itself by its size and new presence in Edgeware combined with family-friendly features and a service style that clients describe as attentive and personable. Customers looking for haircuts, perms or colour work in the Christchurch area are the typical clientele for this salon.
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Health Score
How healthy is my marketing?
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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