King Auto
King Auto buys cars, trucks, utes, 4x4s and vans in any condition from its base in Ōtara, Auckland. They offer free vehicle removal across the North Island and pay up to $7000 cash. King Auto also sells used car parts and accessories at competitive prices, with delivery available throughout New Zealand.
Performance snapshot
How does King Auto measure up?
5.8
Reputation Score
Reviews, ratings, response rate, and business listing completeness
1.3
Overall Score
Scored out of 10 across nine marketing areas
3.8
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
King Auto's overall health score is very low, indicating strong challenges across digital marketing areas. The most significant findings are the low opening hours alignment and the weak domain health, which affect visibility and trust, along with a below-average Google star rating that consumers compare when choosing between listings.
Google Business Listing
King Auto shows a solid overall health score on its Google Business Listing, indicating a generally complete profile with room for targeted improvements. The strongest finding is that the listing is claimed and open for business, ensuring control over content and live status. The description is lengthy, but the listing lacks a website link, which limits how customers can preview prices or services before calling.
Google Maps Ranks
King Auto shows a solid health score for Google Maps search at 7.2 out of 10, indicating strong visibility with room to broaden reach beyond the immediate suburb. The top opportunities focus on expanding presence across surrounding suburbs and maintaining local edge visibility through ongoing review requests.
Citations & Social Media
King Auto shows an above-average social presence health score of 6.4/10, indicating reasonable visibility but room for improvement. The top opportunities focus on building active profiles across Instagram, Facebook and TikTok, plus directory listings on TikTok Directory and Yellow Profile, to ensure customers can find the business easily and contact details are consistent.
Open Hours vs Demand
Hours are already well aimed and one specific gap remains. No closed-hours window is listed for the week, so a customer meets no recorded missed opening during the measured period. The change holds the position: there are no busiest hours identified inside any closed block, and customers face no documented missed hours because no demand data was recorded for the week.
King Auto shows a mixed health profile with an average rating of 3.9 from 102 reviews. Customers frequently praise fast transactions, friendly staff, clear communication and competitive parts pricing, and report prompt pickups and cash payments. However, there are recurring complaints about phone responsiveness, difficulty returning faulty parts, and unresolved refund requests, which are notable given the positive transactional feedback.
Reputation
Reputation & Ratings
53%
response rate
How often you engage with customer feedback
3.9
average rating
Your overall rating as seen by potential customers
63%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for King Auto
No website found
We couldn't locate an active website for this business. A solid web presence is critical for online visibility and lead generation.
More about King Auto
King Auto operates from Ōtara, Auckland, buying cars, trucks, utes, 4x4s and vans in any condition. They state they will purchase Japanese, European, American and Korean makes, including old, broken, accidental, totaled, unregistered and unwanted vehicles. Their service area covers Northland, Auckland, Hamilton, Waikato, Bay of Plenty and Wellington, effectively the whole North Island.
The business buys vehicles for cash and offers free auto removal, with up to $7000 for cars in qualifying cases. In addition to vehicle purchases, King Auto sells used car parts and accessories. They describe their parts as high quality and affordable, and they can deliver parts anywhere in New Zealand.
Customer feedback often mentions friendly staff, good communication, prompt pick-up and on-the-spot payment for vehicle sales. Several reviewers note fast, straightforward transactions and parts that match descriptions. There are also negative reviews that raise issues with reaching the business by phone and with some returns or refunds after reported faulty goods, indicating inconsistent after-sales responsiveness.
Locally, King Auto combines cash-for-car services with a parts supply operation and island-wide removal. Their mix of buying unwanted vehicles and retailing used parts, plus stated nationwide delivery, is what defines their offering in the Auckland and wider North Island market.
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Health Score
How healthy is my marketing?
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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