Parker Cowan Lawyers
Parker Cowan Lawyers is a Christchurch-based firm specialising in commercial civil litigation, with a focus on insurance law and professional indemnity cases. They act for clients across New Zealand and internationally, including companies, SMEs, professionals and insurers, and operate as a mobile practice that can meet clients in courtrooms, board rooms, by video call or phone.
Performance snapshot
How does Parker Cowan Lawyers measure up?
4.5
Reputation Score
Reviews, ratings, response rate, and business listing completeness
2.5
Overall Score
Scored out of 10 across nine marketing areas
4.5
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Parker Cowan Lawyers shows a low overall digital health score of 2.5 out of 10, indicating significant room for improvement across marketing signals. The most important findings are that the Google Business Listing is claimed and has a website link, and the domain health is perfect, but reviews, star ratings, and responsiveness are weak, which will affect trust and discovery.
Google Business Listing
Parker Cowan Lawyers shows a very high health score for its Google Business Listing, indicating strong completeness and optimisation. The core strength is a claimed listing with a website link, a visible listing title, an open-for-business status, and a listed phone number. The top opportunities focus on expanding photos and further strengthening the description to reach the top 10% locally.
Google Maps Ranks
Parker Cowan Lawyers shows very low overall health in Google Maps search, with a 0.7/10 score. The business ranks for a few strong keywords such as personal injury lawyer in richmond and law firm in richmond, indicating openings in local visibility. Focus should be on improving aggregate and suburb scores to capture more maps queries.
Citations & Social Media
Parker Cowan Lawyers shows a low overall health score for social presence, with key strengths limited to an active LinkedIn Company listing. The business should focus on building profiles across Instagram, Facebook, TikTok, and Neighbourly listings to improve discovery and trust.
Open Hours vs Demand
Parker Cowan Lawyers shows partial alignment between published hours and local demand. Open hours include well-timed daytime peaks-notably midweek lunch and mid-morning on Thursday and Tuesday-so core demand windows are covered. However several high-demand periods fall outside published hours on weekends and early Friday mornings. No hours are open during low-demand times, so there is no obvious wasted coverage.
Parker Cowan Lawyers shows a low review health: there are no Google reviews and the overall rating sits at the bottom of the scale. This poses a visibility and trust challenge for potential clients. The most important findings are the lack of any reviews and that the business has not responded publicly to feedback, both of which make it harder for clients to assess reliability.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
0.0
average rating
Your overall rating as seen by potential customers
0%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Parker Cowan Lawyers
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
View full report
Average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
View full report
Above average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
View full report
More about Parker Cowan Lawyers
Parker Cowan Lawyers is a Christchurch firm specialising in commercial civil litigation, located in Christchurch Central City. The practice focuses on insurance law-based disputes and has a particular emphasis on professional indemnity matters, acting for both insurers and insured parties.
The firm represents a broad range of clients throughout New Zealand and around the world, including large national and multinational companies, small and medium enterprises, a range of professionals, and their insurers. Services include advice and representation in relation to compliance risks, defence of liability claims, and responses to disciplinary complaints.
Clients engage with Parker Cowan in courtrooms and board rooms across the country and internationally. The practice describes itself as mobile and accessible, noting that its work often takes staff to hearings and meetings most weeks and that it remains available by flight, video call or phone call.
Locally, Parker Cowan is positioned as a specialist litigation practice for insurers and professional clients, offering national and international reach from its Christchurch base. The combination of insurance-litigation focus, professional indemnity work and a mobile model is a practical point of distinction for clients seeking that expertise in the region.
Ready to see where you really stand?
Sign up to see your full dashboard with detailed recommendations, competitor tracking, and progress monitoring.
Health Score
How healthy is my marketing?
Sign up to reveal
7.4
Market Rank
How do I stack up locally?
Sign up to reveal
#4
Progress
How much have I done?
Sign up to reveal
62%
- Prioritised action plan based on your real competitors
- Instructional walkthroughs for every recommendation
- Frequent progress reports as your scores improve
- No credit card required. 7-day free trial.
Your questions, answered
Everything you need to know about this report and MarketBase.
MarketBase analyses local businesses across New Zealand to help owners understand their competitive position. Your business appears here because it has a public presence online, whether that is a Google Business Profile, website, or social media. We are a New Zealand company built to help local businesses compete more effectively.
Not your business? Find yours here.
Search for your business and get your own free report. No sign-up required.
Can't find your business? We'll build your market on request, at no extra cost.