Whutuporo - Chartered Accountants
Whutuporo - Chartered Accountants is an Addington, Christchurch accounting firm offering tax and coaching services to New Zealand businesses. Established in 1993, they describe themselves as bringing a championship spirit to client relationships. Clients cite reliable, knowledgeable support that reduces the hassle of tax time and provides ongoing advisory help for small and growing businesses.
Performance snapshot
How does Whutuporo - Chartered Accountants measure up?
6.5
Reputation Score
Reviews, ratings, response rate, and business listing completeness
7.5
Overall Score
Scored out of 10 across nine marketing areas
6.5
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Whutuporo - Chartered Accountants shows a healthy digital presence with a 7.5/10 health score. The business has solid achievements such as a live Open-for-Business status, a perfectly healthy domain, and a claimed Google listing with a website link. Key opportunities include improving review response rates, earning first referring domains, and diversifying link quality, which will help strengthen trust and search visibility.
Google Business Listing
Whutuporo - Chartered Accountants shows a listening health of the Google Business Listing around a 5.6 out of 10, meaning there is room for targeted improvements to lift visibility and engagement. The listing already communicates essential basics through a phone number, website link, claimed status and open/closed indicator, while gaps exist in branding and content depth.
Google Maps Ranks
Whutuporo - Chartered Accountants shows above-average health in Google Maps search, with a 6.4/10 overall. This indicates solid visibility and a stable base of local presence, though there is room to grow. Key strengths are the firm's performance on several CPA and tax-related keywords in Addington, Belfast, Lyttelton, and Hillmorton, while opportunities lie in expanding presence across more suburbs and boosting borough visibility.
Citations & Social Media
Whutuporo - Chartered Accountants shows strong social presence with a high health score of 8.1. Key strengths include an outstanding Facebook profile and an active LinkedIn Company listing, both helping reach local clients and professionals. Opportunities lie in expanding profiles to TikTok, Instagram, LinkedIn, and directory listings to widen reach and trust.
Open Hours vs Demand
Whutuporo's opening hours align well with several high-demand weekday slots, especially Thursday mornings and afternoons, showing strong presence when clients search most. However there are notable closures during weekend peak search times - especially Sunday mid-morning and Saturday late afternoon - representing missed opportunities. No hours are open during low-demand windows, so current schedule is efficient but could gain from selective weekend availability.
Overall health: very positive, with an average rating of 5 from three historical reviews. Reviews consistently praise reliable, knowledgeable support that removes the hassle of tax time and provides ongoing advisory help for small and growing businesses. The main caveat is that all reviews are older; the limited and dated sample reduces confidence about the current customer experience.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
44%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Whutuporo - Chartered Accountants
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Below average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Whutuporo - Chartered Accountants
Whutuporo - Chartered Accountants is an Addington-based accounting firm in Christchurch serving clients across New Zealand. Established in 1993, they state a culture modelled on teamwork and a 'championship spirit' applied to business support.
The practice focuses on tax services and business coaching, drawing on long-term work with small businesses. The firm's public materials position them as strategic partners that aim to combine practical tax work with advisory coaching to support business growth.
Customer feedback emphasises dependable, knowledgeable support and ongoing advisory relationships. Reviewers say the team removes the hassle from tax time and provides guidance suited to business needs, suggesting clients experience steady, hands-on assistance from the same advisors over time.
Locally, Whutuporo is presented as a Christchurch accounting presence with a long history and a combined tax-and-coaching offering. The combination of tax compliance work, coaching services, and a stated team-focused culture are the features that distinguish Whutuporo for clients seeking both compliance and advisory support.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
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62%
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