AA Centre
AA Centre is an Insurance Broker based at Unit 3/114 Marshland Road in Shirley, Christchurch. The Shirley centre offers wheelchair access and a carpark with 37 spaces plus two disabled parks. It has four customer service counters and two dedicated insurance consultants. Customers commonly report friendly, helpful staff and quick service, though some note occasional long waits and inconsistent experiences.
Performance snapshot
How does AA Centre measure up?
4.8
Reputation Score
Reviews, ratings, response rate, and business listing completeness
2.1
Overall Score
Scored out of 10 across nine marketing areas
1.2
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
AA Centre shows a health score of 2.1 out of 10, signalling a low overall digital marketing health. The strongest current finding is that the Google Business Listing is claimed, has a visible listing title, a phone number and a full address, with Open-for-Business status. Key improvement areas include opening hours alignment and domain health, which impact customer visibility and trust.
Google Business Listing
AA Centre shows a low health score for its Google Business Listing, with room for improvement. The strongest current asset is having a claimed listing, a visible phone number, a full address, and an open-for-business status. The most important opportunities are adding a website link and further refining the description to reach the local midpoint.
Google Maps Ranks
The Maps Search Performance for AA Centre shows a health score of 3.8 out of 10, indicating below-average visibility in Google Maps. Top findings include strong positioning for "insurance agency in Shirley" (rank 4) and solid local presence for "insurance agency in Marshland" (rank 11) and "insurance agency in Mairehau" (rank 12).
Citations & Social Media
The AA Centre shows very low overall health for social presence, with limited active profiles and directories. The most important findings are lack of Instagram and Facebook profiles and no active TikTok presence, plus missing listings in TikTok Directory and Neighbourly. Addressing these five gaps should improve visibility and trust with local customers.
Open Hours vs Demand
AA Centre's published hours show low temporal alignment with local demand patterns; the health score is 2.4/10. City-level popularity data is not available, so the algorithm could not identify specific hours where opening times match peak searches or where they miss demand. This leaves uncertainty about whether current hours cover high-demand windows or include low-demand times.
The business has an average review score of 3.7, indicating mixed customer sentiment. Reviews frequently praise friendly, helpful staff-several mention a specific consultant, Matt-and quick, efficient service at the counters. Persistent issues include occasional long waits and inconsistent experiences between visits. Accessibility and on-site parking are noted positives that support customer convenience.
Reputation
Reputation & Ratings
57%
response rate
How often you engage with customer feedback
3.7
average rating
Your overall rating as seen by potential customers
62%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for AA Centre
No website found
We couldn't locate an active website for this business. A solid web presence is critical for online visibility and lead generation.
More about AA Centre
AA Centre is an insurance broker located at Unit 3/114 Marshland Road in Shirley, Christchurch. The centre sits at ground level with access from the front carpark and a wheelchair-accessible entrance.
The Shirley centre provides in-person insurance services from four customer service counters and two dedicated insurance consultants. There is a carpark immediately in front of the centre with 37 car parks and two disabled parks available, making visits convenient for people arriving by car.
Customer reviews commonly describe friendly and helpful staff, with several recent comments noting efficient, attentive service and short or no waits at certain times. Reviews also include reports of longer waits and mixed experiences during busier periods, and a few customers have raised concerns about inconsistent service depending on staffing and time of visit.
Locally, AA Centre is a visible, accessible option for insurance enquiries in Shirley, with on-site parking and multiple service counters. The centre's staffing setup and wheelchair access are practical features for customers seeking face-to-face assistance; the review snapshot shows a range of experiences that prospective clients may consider when planning a visit.
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Health Score
How healthy is my marketing?
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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