Bailey Nelson Optometrist Riccarton
Bailey Nelson Optometrist Riccarton is a full-service optometrist in Riccarton, Christchurch, offering eye tests, contact lenses and a range of handcrafted glasses and sunglasses. The store emphasises stylish, well-made frames designed in Australia and provides services including bulk-billed eye tests and fitting advice from trained optometrists on site.
Performance snapshot
How does Bailey Nelson Optometrist Riccarton measure up?
8.2
Reputation Score
Reviews, ratings, response rate, and business listing completeness
7.9
Overall Score
Scored out of 10 across nine marketing areas
6.4
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Bailey Nelson Optometrist Riccarton shows a strong digital presence with a health score of 7.9 out of 10. The most notable findings are solid Google listing ownership and contact information, plus open-for-business visibility. Opportunities include improving on-page SEO, tweaking title tag length, and enhancing Google Maps search performance to attract more local queries.
Google Business Listing
Bailey Nelson Optometrist Riccarton shows an above-average health score of 6.4/10 for Google Business Listing, indicating solid completeness and control. Key strengths include a claimed listing, an on-list link to the website, and visible phone contact, with open-for-business status. The most impactful findings are the claimed status and available website link that help customers connect easily.
Google Maps Ranks
Bailey Nelson Optometrist Riccarton shows a solid overall health score for Google Maps searches, 6.6 out of 10 (above average). The top opportunities focus on lifting the aggregate Maps visibility and maintaining strong local presence in the borough. The business ranks well for several key terms in Riccarton, including eye care center and optometrist, which aligns with customer intent.
Citations & Social Media
Bailey Nelson Optometrist Riccarton shows an above-average health score for social presence with room to grow on several platforms. The strongest current strength is an outstanding Instagram profile, reflecting consistent engagement and high trust. LinkedIn presence is accurate and up to date, helping reach more customers. Key opportunities include adding TikTok and Neighbourly and refining listings on GrabOne and Tiktok Directory.
Open Hours vs Demand
Bailey Nelson Optometrist Riccarton's opening hours largely match key customer demand windows, with all peak-hour openings clustered on Tuesday, Thursday and Saturday mid-mornings and midday. The business is open during five high-demand slots (Tuesday 10-12, Thursday 11, Saturday 12) but misses early-morning demand across weekdays at 8am (Monday, Tuesday, Wednesday, Thursday, Friday). No current open hours fall into low-demand windows, indicating efficient use of trading hours.
Overall sentiment is very positive; the business has a high health score (average rating 4.8/5) reflecting strong customer satisfaction. Reviews repeatedly praise friendly, helpful staff, thorough eye tests and personalised frame advice. Pricing and the welcoming in-store experience are noted. There are few low-rated reviews and no clear recurring complaints in the review text provided.
Reputation
Reputation & Ratings
4%
response rate
How often you engage with customer feedback
4.8
average rating
Your overall rating as seen by potential customers
93%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Bailey Nelson Optometrist Riccarton
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
View full report
Above average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
View full report
Above average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
View full report
More about Bailey Nelson Optometrist Riccarton
Bailey Nelson Optometrist Riccarton is a full-service optometry practice located on the Second Floor near Farmers in Riccarton, Christchurch. The store stocks a selection of glasses and sunglasses designed in Australia and offers eye tests, contact lenses and frame fittings.
Services include bulk-billed eye tests carried out by trained optometrists who check vision and eye health using state-of-the-art equipment. Selected stores may have Optos scanning technology to detect early signs of eye conditions. The team also assesses visual function and offers solutions to reduce eye strain related to reading or computer work.
Customers frequently comment on helpful, friendly staff and thorough eye tests. Reviews cite staff assistance with choosing frames that suit face shape and hair colour, clear explanations of options rather than pushing specific products, and generally positive service during appointments and purchases.
Locally, Bailey Nelson Riccarton presents as an optometrist that combines clinical eye care with a curated range of masculine, feminine and unisex frames at accessible prices. The combination of in-store fittings, trained optometrists and a visible retail presence on the Second Floor provides a practical option for customers seeking both eye health services and fashionable eyewear in Riccarton.
Ready to see where you really stand?
Sign up to see your full dashboard with detailed recommendations, competitor tracking, and progress monitoring.
Health Score
How healthy is my marketing?
Sign up to reveal
7.4
Market Rank
How do I stack up locally?
Sign up to reveal
#4
Progress
How much have I done?
Sign up to reveal
62%
- Prioritised action plan based on your real competitors
- Instructional walkthroughs for every recommendation
- Frequent progress reports as your scores improve
- No credit card required. 7-day free trial.
Your questions, answered
Everything you need to know about this report and MarketBase.
MarketBase analyses local businesses across New Zealand to help owners understand their competitive position. Your business appears here because it has a public presence online, whether that is a Google Business Profile, website, or social media. We are a New Zealand company built to help local businesses compete more effectively.
Not your business? Find yours here.
Search for your business and get your own free report. No sign-up required.
Can't find your business? We'll build your market on request, at no extra cost.