The Outsider Chartered Accountants
The Outsider Chartered Accountants is a Christchurch Central City chartered accounting firm providing tax, bookkeeping and business advisory services. They state they handle tax filing, tidy clients' books and support business evolution through planning, structured coaching and cashflow improvement. Reviews note professionalism and broad financial advice, and the firm positions itself as a partner for longβterm business and wealth planning.
Performance snapshot
How does The Outsider Chartered Accountants measure up?
8
Reputation Score
Reviews, ratings, response rate, and business listing completeness
7.9
Overall Score
Scored out of 10 across nine marketing areas
5.9
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
The Outsider Chartered Accountants show a healthy digital presence with a score of 7.9 out of 10. Overall health indicates solid foundations and reliability, with room for modest improvement in engagement and visibility. The strongest confirmed asset is that the Google Business Listing is claimed and complete, and key contact details are readily accessible to customers.
Google Business Listing
The Google Business Listing for The Outsider Chartered Accountants shows a very high health score of 9.1 out of 10, indicating strong completeness and optimisation. Key findings: the listing is claimed and verified, with a visible phone number and a website link, and the business is shown as open or closed. Two notable opportunities focus on photos and description updates.
Google Maps Ranks
The Outsider Chartered Accountants shows an average health score of 5.5 out of 10 for Google Maps performance, meaning there is room to improve visibility without urgent issues. Top findings include a solid borough presence and strong rankings for several accountant-related queries, particularly in and around Avonside. The business is visible for core accounting and tax terms in Christchurch city, with room to grow in broader maps queries.
Citations & Social Media
The overall health is high at 7.5 out of 10, indicating solid social presence, but there are gaps in Instagram, TikTok and some directory listings that, if addressed, could improve reach and trust among local customers.
Open Hours vs Demand
The Outsider Chartered Accountants shows clear alignment on weekday demand, particularly on Thursdays where multiple mid-morning and afternoon hours match high local search activity. However, several popular weekend and Friday afternoon slots are closed, representing missed commercial opportunity. No low-demand open hours were found, so the main focus is extending availability into specific highβdemand windows rather than cutting hours.
Overall sentiment is positive with an average 5.0 rating from three recent reviews, though the sample is limited. Reviewers consistently praise professionalism and broad financial advice, noting longβterm partnership and a deep knowledge base. No recurring complaints appear in the sample. The business's reputation rests on reliable tax, bookkeeping and advisory services that clients describe as trusted and forwardβlooking.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
44%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for The Outsider Chartered Accountants
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
View full report
Above average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
View full report
Average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
View full report
More about The Outsider Chartered Accountants
The Outsider Chartered Accountants is a Christchurch Central City chartered accounting firm offering tax, bookkeeping and business advisory services. The practice identifies itself as more than a traditional accounting firm, working with businesses at different stages to support their financial and operational needs.
Services include tax filing, bookkeeping and wider business advisory work such as facilitating business plans, structured coaching, cashflow improvement, succession planning and wealth management. The firm describes support across the typical lifecycle of a business, from planning and improvement to longer term wealth and succession considerations.
Customer feedback highlights consistent professionalism and practical financial advice. Reviews commonly mention extended relationships with clients, help refining business operations, and advisers with broad knowledge who can discuss both personal and business tax matters. Clients describe ongoing coaching and planning conversations alongside routine compliance work.
Locally, The Outsider Chartered Accountants is presented as a Christchurch firm that combines compliance tasks with advisory services aimed at business improvement and future planning. The mix of tax, bookkeeping and structured coaching, together with client comments about professional, knowledgeable advisers, is a defining feature of the service offering in the central city area.
Ready to see where you really stand?
Sign up to see your full dashboard with detailed recommendations, competitor tracking, and progress monitoring.
Health Score
How healthy is my marketing?
Sign up to reveal
7.4
Market Rank
How do I stack up locally?
Sign up to reveal
#4
Progress
How much have I done?
Sign up to reveal
62%
- Prioritised action plan based on your real competitors
- Instructional walkthroughs for every recommendation
- Frequent progress reports as your scores improve
- No credit card required. 7-day free trial.
Your questions, answered
Everything you need to know about this report and MarketBase.
MarketBase analyses local businesses across New Zealand to help owners understand their competitive position. Your business appears here because it has a public presence online, whether that is a Google Business Profile, website, or social media. We are a New Zealand company built to help local businesses compete more effectively.
Not your business? Find yours here.
Search for your business and get your own free report. No sign-up required.
Can't find your business? We'll build your market on request, at no extra cost.