Anderson Lloyd
Anderson Lloyd is a New Zealand law firm with an office in Christchurch Central City and additional offices in Auckland, Dunedin and Queenstown. The firm has more than 170 staff and partners and focuses on supporting the industries that underpin New Zealand's economy. It highlights recognised legal expertise, local knowledge across four locations, and a stated commitment to community and staff wellbeing.
Performance snapshot
How does Anderson Lloyd measure up?
5.6
Reputation Score
Reviews, ratings, response rate, and business listing completeness
4.8
Overall Score
Scored out of 10 across nine marketing areas
6.9
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Anderson Lloyd shows a solid digital health baseline with a 4.8/10 overall. Strengths include a claimed Google Business Listing, open-for-business status, aligned opening hours, and a linked website on the listing. Key opportunities focus on improving local maps presence, responding to reviews, and building more reviews to boost trust and visibility.
Google Business Listing
Anderson Lloyd's Google Business Listing shows strong health with a 9.7 out of 10 score, indicating very high completeness and optimisation. The most important findings are that the listing is claimed and verified, and key contact details (phone and website link) are present for easy access by customers.
Google Maps Ranks
Anderson Lloyd shows a low overall health score for Google Maps search visibility, at 1.6 out of 10, indicating limited presence. Top opportunities focus on lifting the aggregate maps results and strengthening local, suburb-based results. The strongest keywords include "law firm in christchurch centre" and "lawyer in christchurch centre," suggesting potential gains by expanding ranking for related terms and improving local relevance.
Citations & Social Media
Anderson Lloyd shows moderate overall health in social presence with room for improvement across multiple platforms. A key finding is the completed LinkedIn Company listing, which provides a trusted channel to reach customers. The main opportunities focus on creating active profiles on Instagram, TikTok, Facebook, and LinkedIn, plus a Yellow Directory listing to boost visibility and credibility.
Open Hours vs Demand
Anderson Lloyd's opening hours are largely aligned with weekday peak demand, with midday and late-morning slots on Tuesday, Wednesday and Thursday matching high customer interest. Several popular weekend and early-morning hours are closed, which limits accessibility when searches are active. No open hours fall in low-demand windows, so current schedule is efficient but could gain from limited weekend or early-morning coverage.
Anderson Lloyd's review sentiment is mixed, with an average rating of 3.3 indicating a moderate health level. Reviews praise individual staff-one recent mention singled out Frazer Barton-while overall sentiment is split between positive five- and four-star experiences and two one-star criticisms. Analysis is limited by the small number of recent reviews, so the picture is not yet conclusive for Christchurch clients.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
3.3
average rating
Your overall rating as seen by potential customers
30%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Anderson Lloyd
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Very high
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Very high
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Anderson Lloyd
Anderson Lloyd is a New Zealand law firm with a Christchurch Central City office and additional locations in Auckland, Dunedin and Queenstown. The firm operates with more than 170 staff and partners and positions itself as supporting the industries that make New Zealand successful.
The firm states it offers widely recognised legal expertise and the ability to bring local knowledge together with a national team. Its website notes involvement across a range of legal areas aligned to industry needs and highlights partnerships and community initiatives as part of its public activity.
Customer feedback is mixed. The review snapshot shows a modest average rating and includes both very low scores and isolated praise for individual lawyers. Reviews indicate some clients express dissatisfaction while others single out specific people positively, suggesting experiences can vary by matter and by lawyer.
Locally, Anderson Lloyd emphasises its combination of national reach and Christchurch-based presence, along with a stated focus on staff wellbeing, inclusiveness and community support. These elements form the practical character of the Christchurch office and inform how the firm presents its local services and client relationships.
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Health Score
How healthy is my marketing?
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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