Purnell Creighton
Purnell Creighton is a long-established law firm based in Riccarton, Christchurch, offering comprehensive legal services across multiple practice areas. The firm highlights a multicultural team of lawyers and says it serves clients across Canterbury, New Zealand and internationally. Clients note clear communication, professionalism and reasonable fees alongside occasional concerns about follow-up and responsiveness.
Performance snapshot
How does Purnell Creighton measure up?
4.5
Reputation Score
Reviews, ratings, response rate, and business listing completeness
8.4
Overall Score
Scored out of 10 across nine marketing areas
6.3
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Purnell Creighton shows a healthy digital marketing profile with a score of 8.4 out of 10. The business has solid completed items such as a claimed Google listing, a linked website, an open-for-business status, and excellent domain health. Key opportunities include improving Google Maps search visibility, increasing review responses, growing star ratings, and creating an active Instagram presence.
Google Business Listing
Purnell Creighton shows a solid presence on Google Business Listings with a health score of 4.5 out of 10. The profile is claimed and includes a website link and phone number, with the listing indicating open status. The critical takeaway is that follow-up and branding elements are underdeveloped, limiting discoverability and customer confidence.
Google Maps Ranks
Purnell Creighton shows an above-average health score for Google Maps search, indicating solid visibility and a stable presence in Christchurch's maps results. The top findings highlight strong performance for several Riccarton and Templeton keywords, notably barrister in riccarton, law firm in riccarton, and lawyer in riccarton, all ranking around position 4. A key opportunity is to improve the aggregate maps score to move out of the current bracket.
Citations & Social Media
Purnell Creighton shows above-average social presence with a health score of 5.9 out of 10. The strongest recent achievements are a very high-trust Facebook profile and an up-to-date LinkedIn listing, which support professional credibility and reach. Key opportunities include establishing an active Instagram and TikTok, and claiming consistent GrabOne and Neighbourly listings to improve local visibility.
Open Hours vs Demand
Purnell Creighton shows a mixed fit between published hours and local demand. The firm has 40 weekly open hours that align with peak search times, but also misses 41 high-demand hours, producing a low timing health score (2.8/10). Strong alignment occurs midweek around late morning and lunchtime; missed opportunities include weekend afternoons and an early Friday morning slot.
Average review sentiment is mixed with an average rating of 3.9. The business earns frequent praise for clear communication, professionalism and reasonable fees, while a notable minority of one-star reviews raises consistent concerns about follow-up, responsiveness and support in family law matters. Overall sentiment is divided: many clients report positive experiences, but responsiveness problems are a clear pain point for some.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
3.9
average rating
Your overall rating as seen by potential customers
54%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Purnell Creighton
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Very high
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Below average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Purnell Creighton
Purnell Creighton is a law firm located in Riccarton, Christchurch, with roots in the Canterbury community dating back to 1919. The firm presents itself as serving local clients while also working with people around New Zealand and overseas.
The firm says it offers comprehensive legal solutions delivered by a multicultural team of lawyers who specialise across various areas of law. Website material emphasises experience and a range of services tailored to different client needs, with an ability to use technology and telecommunications to reach clients beyond Christchurch.
Customer review themes point to prompt and professional service, clear communication and thorough advice, with several notes about reasonable fees and ongoing client relationships that span generations. Other reviews highlight lawyers described as knowledgeable, hardworking and patient when answering client queries. A small number of comments raise concerns about responsiveness and following client instructions, indicating occasional variability in client experience.
Locally, Purnell Creighton is characterised by its long history in Canterbury, a multicultural legal team and the capacity to handle matters for both local and wider New Zealand clients. These features, together with the mix of positive service experiences and a few reported issues, mark its practical presence in the Riccarton and Christchurch legal market.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
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62%
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