Lovisa
Lovisa in Shirley, Christchurch stocks affordable, on-trend fashion and waterproof jewellery and offers in-store ear piercing. The store focuses on everyday accessories including earrings, necklaces and rings, with staff who provide piercing placements and aftercare guidance as part of the in-store experience.
Performance snapshot
How does Lovisa measure up?
7.1
Reputation Score
Reviews, ratings, response rate, and business listing completeness
9.4
Overall Score
Scored out of 10 across nine marketing areas
7.5
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Lovisa shows a very high overall digital health (9.4/10), indicating strong performance across marketing areas. The strongest current achievement is a claimed Google listing with reliable hours and a direct website link, plus good opening status. The top opportunities focus on improving local search presence, domain health, and social visibility, especially Instagram and Maps rankings.
Google Business Listing
Lovisa shows a solid Google Business Listing health with a 4.4/10 overall. The listing already provides essential contact details and a claimed status, but gaps remain in branding and imagery. The most important findings are: a website link and phone number are present, and the listing is claimed and openly displayed, while the logo is missing and photos are limited, influencing visibility.
Google Maps Ranks
Lovisa shows an above-average health score for Maps performance, indicating decent local visibility with room to grow in the borough. The top opportunities focus on strengthening local search presence in the suburb while maintaining strong broader region coverage. Key rankings for ear piercing services across multiple suburbs highlight steady relevance and demand from local customers.
Citations & Social Media
Lovisa shows very low overall health in social presence with a score of 1.1 out of 10. Key strengths include a Facebook profile with very high trust and visibility on TikTok directory pages. Opportunities focus on establishing and aligning profiles on Instagram, TikTok, LinkedIn, Neighbourly, and NoSecretSalon to improve local reach and credibility.
Open Hours vs Demand
Lovisa's opening hours largely match local demand, with 69 weekly hours open during peak windows and no low-demand open hours. Strong alignment occurs midweek afternoons and Saturday early afternoon, while evenings on Tuesday, Wednesday and Saturday show missed demand between 6-7pm. Consider selectively extending evening hours on high-demand weekdays or trialling later Saturday closing to capture after-work and weekend shoppers.
Lovisa's review sentiment indicates a very healthy overall position, with an average rating of 4.9 from 18 reviews. Customers repeatedly praise friendly, professional piercing staff who take time with placement and aftercare, creating a calm in-store experience. Few negative comments appear, and the dominant themes are confidence in piercing skills and helpful, patient service.
Reputation
Reputation & Ratings
100%
response rate
How often you engage with customer feedback
4.9
average rating
Your overall rating as seen by potential customers
82%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Lovisa
Error
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
View full report
Very high
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
View full report
Very high
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
View full report
More about Lovisa
Lovisa in Shirley, Christchurch sells affordable, on-trend fashion and waterproof jewellery and provides in-store ear piercing services. The store stocks a range of everyday accessories such as earrings, necklaces, rings and other pieces aimed at style-conscious customers.
The shop highlights fashion-forward and waterproof jewellery alongside standard accessory lines. In-store services include ear piercing with staff handling placement and aftercare advice. The business describes its offer as accessible, trend-led jewellery with the option of professional piercing performed on site.
Customer feedback commonly notes thoughtful, patient and professional staff during piercing appointments. Reviews describe staff taking time to explain the procedure and aftercare, helping with correct placement and managing any irritation. Experiences are often described as quick and reassuring, with team members praised for kindness and clear guidance.
Locally, Lovisa is presented as a convenient Shirley option for customers seeking current jewellery styles and the convenience of on-site piercing. The combination of a fashion-led product range, waterproof pieces and a focus on customer care during piercing appointments are the practical features that distinguish this Lovisa location for shoppers and clients in Christchurch.
Ready to see where you really stand?
Sign up to see your full dashboard with detailed recommendations, competitor tracking, and progress monitoring.
Health Score
How healthy is my marketing?
Sign up to reveal
7.4
Market Rank
How do I stack up locally?
Sign up to reveal
#4
Progress
How much have I done?
Sign up to reveal
62%
- Prioritised action plan based on your real competitors
- Instructional walkthroughs for every recommendation
- Frequent progress reports as your scores improve
- No credit card required. 7-day free trial.
Your questions, answered
Everything you need to know about this report and MarketBase.
MarketBase analyses local businesses across New Zealand to help owners understand their competitive position. Your business appears here because it has a public presence online, whether that is a Google Business Profile, website, or social media. We are a New Zealand company built to help local businesses compete more effectively.
Not your business? Find yours here.
Search for your business and get your own free report. No sign-up required.
Can't find your business? We'll build your market on request, at no extra cost.