Rangiora Eyecare by OPSM

Rangiora Eyecare by OPSM

Rangiora Eyecare by OPSM is an optometry clinic in Rangiora offering eye tests, glasses, contact lenses and sunglasses. They state decades of experience and provide access to OPSM's brands and buying-online options. The practice emphasises personalised fittings and advanced optical technology delivered by optometrists and dedicated staff for routine eye care and eyewear selection.

42 High Street, Rangiora 7400, NZ

Performance snapshot

How does Rangiora Eyecare by OPSM measure up?

3.6

Reputation Score

Reviews, ratings, response rate, and business listing completeness

8.1

Overall Score

Scored out of 10 across nine marketing areas

7.4

Visibility Score

Maps presence, website health, SEO, social profiles, and traffic

Online presence

General online visibility

Rangiora Eyecare by OPSM shows a healthy digital presence with an overall health score of 8.1 out of 10. Core strengths include a perfect domain health and a claimed Google Business Listing with a website link and open-for-business status. The most notable finding is strong listing health, alongside growing opportunities in Google reviews, Maps search visibility, and response rates.

Google Business Listing

Rangiora Eyecare by OPSM shows a strong claim and consistent listing details with a clear health status, but there is room to improve the description. Overall health is moderate, indicating solid basics yet potential for higher completeness.

Google Maps Ranks

Rangiora Eyecare by OPSM shows an overall health score of 3.4 out of 10 for Google Maps search visibility, meaning performance is below average. The borough presence has improved but remains a work in progress. Top opportunities focus on lifting aggregate maps visibility and continuing to strengthen the Rangiora suburb presence.

Citations & Social Media

Rangiora Eyecare by OPSM shows very high social presence health with a 9.1/10 overall. The strongest strengths are outstanding Facebook, Instagram and TikTok profiles, and a solid Yellow Directory listing. The top opportunities focus on adding missing listings on Neighbourly, GrabOne, TikTok Directory, Yellow Profile and LinkedIn Company to improve discoverability and trust.

Open Hours vs Demand

Rangiora Eyecare by OPSM generally matches local demand during weekday mid-mornings and lunchtime, especially on Tuesday and Thursday and at Saturday midday. The practice is closed on Sunday when several midday and afternoon slots show strong customer interest, representing clear missed opportunities. No low-demand open hours were found, so opening longer at targeted Sunday times could be the most efficient change.

Rangiora Eyecare by OPSM

Overall health level: average rating 3.9, indicating mixed customer sentiment. Reviews often praise friendly, professional staff and personalised fittings, with several recent five-star comments about helpful service. However, a cluster of one-star reviews raises consistent concerns about service decline and staffing changes after the OPSM takeover, and a small number of comments note staff uncertainty with systems.

Reputation

Reputation & Ratings

0%

response rate

How often you engage with customer feedback

3.9

average rating

Your overall rating as seen by potential customers

53%

confidence

Rating reliability based on volume and consistency

Ready to see where you really stand?

Sign up to see your full dashboard with detailed recommendations, competitor tracking, and progress monitoring.

Health Score

How healthy is my marketing?

Sign up to reveal

7.4

Market Rank

How do I stack up locally?

Sign up to reveal

#4

Progress

How much have I done?

Sign up to reveal

62%

  • Prioritised action plan based on your real competitors
  • Instructional walkthroughs for every recommendation
  • Frequent progress reports as your scores improve
  • No credit card required. 7-day free trial.
Start your free trial

Your questions, answered

Everything you need to know about this report and MarketBase.

MarketBase analyses local businesses across New Zealand to help owners understand their competitive position. Your business appears here because it has a public presence online, whether that is a Google Business Profile, website, or social media. We are a New Zealand company built to help local businesses compete more effectively.

Not your business? Find yours here.

Search for your business and get your own free report. No sign-up required.

Can't find your business? We'll build your market on request, at no extra cost.