Pauline Mason Makeup & Beauty
Pauline Mason Makeup & Beauty is a small, owner-run salon in a cosy upstairs clinic in St Martins, Christchurch. A professionally trained make-up artist, hair stylist and beauty therapist, Pauline offers beauty therapy treatments and occasion hair and makeup. She also offers mobile make-up for events. The clinic is described as private and hygienic with a personal, client-focused approach.
Performance snapshot
How does Pauline Mason Makeup & Beauty measure up?
6.3
Reputation Score
Reviews, ratings, response rate, and business listing completeness
7.4
Overall Score
Scored out of 10 across nine marketing areas
5.9
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Pauline Mason Makeup & Beauty shows strong digital health with a 7.4/10 overall score. The most significant findings are steady improvements in Google Business presence and customer accessibility, and identified opportunities around hours alignment and adding a meta description to drive click-throughs.
Google Business Listing
Pauline Mason Makeup & Beauty shows an above-average health score of 7.0 out of 10 for its Google Business Listing, indicating solid completeness and basic optimisation. The listing already includes a claimed status, up-to-date open/closed display, a website link and a phone number, which helps customers find essential information. The most notable findings are the listing description and photos, with description improving toward the local midpoint and photos already at or above the median.
Google Maps Ranks
The Maps search health for Pauline Mason Makeup & Beauty is very strong, with a score of 9.8 out of 10. This indicates high visibility in Google Maps and solid local presence. The strongest finding is borough-specific visibility, where the business sits in the top 10% for Saint Martins. A second key finding is solid top rankings for several beauty-related keywords in St Martins, supporting steady enquiry levels.
Citations & Social Media
The overall health remains very low, indicating limited social presence and directory visibility for Pauline Mason Makeup & Beauty. The strongest current asset is a very high trust Facebook profile and an active Neighbourly listing, which support local credibility. Key opportunities include expanding to TikTok, building a more robust Fresha and LinkedIn presence, and ensuring consistency across directories to boost discoverability.
Open Hours vs Demand
Pauline Mason Makeup & Beauty has some clear timing strengths but several notable gaps. Opening hours align with weekday mid-morning and mid-afternoon demand-especially Tuesday 10-11am and Wednesday 3pm, plus Thursday 4-5pm. However, the salon is closed during several Saturday midday and afternoon peaks and Friday 11am, creating missed bookings. No open hours fall in low-demand periods, so inefficiency is limited.
Overall sentiment for Pauline Mason Makeup & Beauty is very positive, with a 5/5 average from 12 reviews indicating strong customer satisfaction. Reviews consistently praise professional, personal service, hygienic private clinic conditions and specialist skills such as electrolysis and occasion make-up. Limited recent review volume means the sample is small, but current feedback shows steady trust and confidence from regular clients.
Reputation
Reputation & Ratings
33%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
76%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Pauline Mason Makeup & Beauty
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Above average
On-Page SEO
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Above average
Backlinking
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More about Pauline Mason Makeup & Beauty
Pauline Mason Makeup & Beauty operates from a cosy upstairs clinic in St Martins, Christchurch. Pauline is a professionally trained and certified make-up artist, hair stylist and beauty therapist who also offers mobile make-up services for on-the-day events.
Services include a range of beauty therapy treatments, hair and occasion make-up, and electrolysis. Reviews and website notes mention waxing, lash tinting and other standard salon treatments alongside specialist hair and make-up work for special occasions.
Customers describe a professional, knowledgeable and friendly service. Reviews frequently note that Pauline listens, is efficient and provides a hygienic, private environment. Several long-term clients say treatments have helped them feel more confident; interactions are reported as pleasant and conversational.
Locally, Pauline Mason Makeup & Beauty presents as an owner-operated clinic with a focus on one-to-one care in St Martins. The combination of in-clinic treatments and the option for on-site make-up for events, plus a history of repeat clients for services such as electrolysis, waxing and lash tinting, marks it as a neighbourhood salon oriented to personalised, practical beauty care.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
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62%
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