Mood Hair Salon

Mood Hair Salon

Mood Hair Salon is a hair and beauty studio at the southern end of Bower Ave in New Brighton, Christchurch. The friendly team offers professional, modern hairdressing and beauty services focused on meeting clients' needs. The salon emphasises personalised care, approachable staff, and a relaxed neighbourhood setting diagonally across from the Bower Tavern.

18L Bower Avenue, New Brighton, Christchurch 8083, NZ

Performance snapshot

How does Mood Hair Salon measure up?

9.3

Reputation Score

Reviews, ratings, response rate, and business listing completeness

9.9

Overall Score

Scored out of 10 across nine marketing areas

8.1

Visibility Score

Maps presence, website health, SEO, social profiles, and traffic

Online presence

General online visibility

Mood Hair Salon currently shows a very strong digital marketing health score, indicating solid performance across Google, domain and website signals, and customer feedback. The strongest recent finding is a top quartile Google rating, while opportunities include improving domain health and expanding paid traffic tracking to gain clearer conversion insight.

Google Business Listing

Mood Hair Salon shows a very healthy Google Business Listing, with a score of 8.6 out of 10. Strengths include a claimed listing, open-for-business status, a website link, a listing title, and a phone number. The profile already meets key fields, and photos and description are performing well for local comparison.

Google Maps Ranks

Mood Hair Salon shows a very high overall health in Google Maps search results (9.3/10). The business ranks well for key terms in New Brighton, including hair salon and unisex hairdresser, indicating strong local visibility. The next focus is extending performance beyond the current borough to improve across more suburbs.

Citations & Social Media

Mood Hair Salon shows very high health in Citations & Social Presence with a score of 9.5/10. The strongest current strengths are outstanding Instagram and Facebook profiles, both with very high trust scores, plus a well-maintained Fresha listing and directory presence. The two key opportunities are strengthening the TikTok profile linkages and establishing NoSecretSalon, LinkedIn owner presence, and a LinkedIn Company Page to boost professional credibility.

Open Hours vs Demand

Mood Hair Salon's opening hours largely match local demand peaks, especially mid-morning to early afternoon on Tuesdays and Saturdays. The salon is open during several high-demand windows but misses a handful of popular evening slots around 5pm on weekdays and late Saturday afternoon. There are no hours open during low-demand periods, so operating time appears efficient overall.

Mood Hair Salon

Mood Hair Salon shows very strong customer sentiment with an average rating of 5 from 86 reviews, indicating excellent overall health. Reviews repeatedly praise friendly, personable staff, skilled haircuts and colour work, and a relaxed, neighbourhood setting. The most important findings are consistent praise for professional care and personalised attention, and frequent comments about satisfying colour transformations.

Reputation

Reputation & Ratings

91%

response rate

How often you engage with customer feedback

5.0

average rating

Your overall rating as seen by potential customers

96%

confidence

Rating reliability based on volume and consistency

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Health Score

How healthy is my marketing?

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7.4

Market Rank

How do I stack up locally?

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#4

Progress

How much have I done?

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62%

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