Tan in the City
Tan in the City in Burnside, Christchurch is a specialist spray tanning salon that also offers brow services, lash lifts and body waxing. They state they have been operating for over 10 years and provide tailored spray tans for holiday glows, subtle sun-kissed looks or competition finishes, with experienced, qualified beauty therapists on site.
Performance snapshot
How does Tan in the City measure up?
7.8
Reputation Score
Reviews, ratings, response rate, and business listing completeness
7
Overall Score
Scored out of 10 across nine marketing areas
6.5
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Tan in the City displays solid digital health with an overall score of 7.0 out of 10, indicating above-average performance. The most notable strengths are that the Google Business Listing is claimed, shows a website link and phone number, and the listing status accurately reflects opening hours. The business should continue building on these foundations while addressing select opportunities to improve visibility and credibility.
Google Business Listing
Tan in the City shows a very healthy Google Business Listing with a score of 9.4 out of 10. The most notable strengths are a claimed listing, a visible website link, an up-to-date open status, and a listed phone number, which together support easy discovery and contact for local customers.
Google Maps Ranks
Tan in the City shows a healthy level of visibility on Google Maps with a health score of 4.8 out of 10. This indicates the business appears in some broader maps queries but has room to grow. The strongest opportunities lie in improving aggregate map rankings and solidifying the suburb presence to break into top performers.
Citations & Social Media
Citations and Social Presence health for Tan in the City is assessed as low, with improvements needed across social profiles and local directories. The strongest current asset is an outstanding Instagram presence, while other channels show limited activity. Key opportunities lie in building profiles on Facebook, TikTok, Neighbourly, NoSecretSalon, and Neighbourly to broaden local reach.
Open Hours vs Demand
Tan in the City's opening hours show a reasonable match to local demand but with room for improvement. Key salon hours align with strong customer searches-Tuesday 11am, Wednesday 3pm, Thursday 4pm, and Saturday afternoons-while several high-demand mid-day slots remain closed. No low-demand open hours were found, suggesting current schedule is efficient but could be nudged to capture missed Saturday and early-week peaks.
Average rating 4.9 from 89 reviews shows very strong customer sentiment for Tan in the City. Reviews repeatedly praise friendly, professional staff, comfortable firstβtime experiences, and consistently natural, streakβfree results. Standout mentions include named therapists and a bright, welcoming salon. Negative feedback is rare and not a recurring theme, indicating reliable service quality across visits.
Reputation
Reputation & Ratings
34%
response rate
How often you engage with customer feedback
4.9
average rating
Your overall rating as seen by potential customers
92%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Tan in the City
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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High
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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High
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Tan in the City
Tan in the City is a spray tanning salon located in Burnside, Christchurch. It describes itself as a specialist in spray tanning and also operates a mobile tanning option across multiple locations.
The salon says it has over ten years of experience and lists a range of beauty services provided by qualified therapists, including all brow services, lash lifts and body waxing. Their spray tan offerings are described for occasions such as holiday glows, sun-kissed looks and competition tans, with attention to matching skin tone for the desired result.
Customer comments referenced in online reviews highlight a friendly, easy-going team and a bright salon environment with good natural light. Review themes note that clients feel comfortable during appointments, receive clear explanations when new to spray tanning, and often get natural, streak-free results. Easy parking at the Burnside location is mentioned by customers attending with family and bridal parties.
Locally, Tan in the City positions itself as a Christchurch tanning option combining a long-running spray tanning focus with a selection of beauty treatments. They say they take time with new clients to assess needs and select the appropriate tan, and the salon and mobile options aim to suit different customer situations around the city.
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Health Score
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7.4
Market Rank
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#4
Progress
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62%
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