Richard Suckling Optometrists
Richard Suckling Optometrists is a family-run optometry practice in Spreydon, Christchurch offering comprehensive eye examinations and a full range of eyewear. The clinic provides contact lenses, prescription lenses and sunglasses, safety spectacles, accessories and on-site repairs, using digital retinal photography and advanced diagnostic equipment to assess vision and eye health.
Performance snapshot
How does Richard Suckling Optometrists measure up?
5.7
Reputation Score
Reviews, ratings, response rate, and business listing completeness
6.2
Overall Score
Scored out of 10 across nine marketing areas
5.6
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Richard Suckling Optometrists shows a health score of 6.2 out of 10, indicating above-average performance overall. The strongest current finding is solid Google Business basics in place (claimed listing, listing link, phone number, open status), supporting discoverability and customer access. A key opportunity is improving engagement with customers via Google reviews and responses to strengthen trust.
Google Business Listing
Richard Suckling Optometrists shows a very healthy Google Business Listing with a 9.1/10 health score. The listing is claimed and verified, with a visible phone number and a website link, and the business status is clearly shown as open. The top takeaways are strong listing basics and a well-optimised description and photo presence, supporting visibility and trust among local customers.
Google Maps Ranks
Richard Suckling Optometrists shows a high overall health score on Google Maps at 7.9 out of 10, indicating strong visibility across searches with room to improve further. Top findings include solid performance in suburb/borough searches and strong rankings for eyewear and optometry-related terms. Focused improvements could lift aggregate visibility and push borough results into the top quartile.
Citations & Social Media
Richard Suckling Optometrists shows average overall health for social presence, with strong Instagram and a listed Yellow Directory. The main strength is the outstanding Instagram profile and a verified Yellow Directory listing, which helps visibility and trust. The strongest opportunities focus on establishing or improving profiles across Facebook, TikTok, Neighbourly, GrabOne and a TikTok directory to broaden reach.
Open Hours vs Demand
Richard Suckling Optometrists shows strong timing alignment with several high-demand windows, notably Tuesday mornings (10-12), Thursday 11am and Saturday midday. The practice has no low-demand open hours, which keeps waste low, but it is closed during multiple popular windows-early mornings on Tuesday, Wednesday and Thursday and Thursday and Sunday evenings-so there is scope to capture more customers by modestly shifting a few opening hours.
Overall health score is 4.2 based on Google reviews. Reviews commonly praise friendly, knowledgeable staff, professional eye exams, good selection of frames and prompt on-site repairs. Several one-star reviews raise concerns about pricing and the quality of final fittings. The balance shows a generally positive local reputation but with recurring issues around value and fit that attract negative feedback.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
4.2
average rating
Your overall rating as seen by potential customers
58%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Richard Suckling Optometrists
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Below average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Richard Suckling Optometrists
Richard Suckling Optometrists is a Christchurch-owned, family-run optometry practice located in Barrington Mall, Spreydon. The clinic promotes comprehensive, regular eye examinations and positions itself as a local provider of accessible eye care.
Services include full eye examinations, contact lenses and solutions, frames, prescription lenses, sunglasses and prescription safety spectacles, along with accessories and on-site repairs. The practice states it uses leading diagnostic equipment including digital retinal photography, computerised visual field testing and scanning laser polarimetry (GDx VCC).
Customers commonly note friendly, helpful and knowledgeable staff, and describe professional service during eye tests and when selecting glasses. Reviews highlight prompt repairs and a willingness to assist with small fixes, and several customers mention multi-generational loyalty to the clinic.
Conveniently located in Barrington Mall with regular opening hours, Richard Suckling Optometrists presents as a locally focused provider combining clinical diagnostic capability with an emphasis on quality products at affordable prices. The family-run aspect and on-site equipment are practical features that distinguish the practice in the Spreydon area.
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Health Score
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7.4
Market Rank
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#4
Progress
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62%
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