Hair Co
Hair Co is a beauty salon in Riccarton, Christchurch, offering haircuts, colour and styling. The salon is described as busy with friendly staff and reasonable prices. Services mentioned in customer feedback include cut and colour, layers, highlights, fades and wash-and-style. Customers note both consistently positive haircut experiences and occasional issues with service consistency and communication.
Performance snapshot
How does Hair Co measure up?
1.7
Reputation Score
Reviews, ratings, response rate, and business listing completeness
1.2
Overall Score
Scored out of 10 across nine marketing areas
3.1
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Hair Co shows a very low overall digital health score of 1.2 out of 10, indicating urgent improvements are needed. The strongest current asset is solid opening hours alignment and accurate Google Open-for-Business status, alongside a well-regarded Facebook presence. The biggest immediate opportunities focus on improving Google Maps visibility, collecting more reviews, and starting to respond to existing reviews to build trust.
Google Business Listing
Hair Co shows a very low overall health score for its Google Business Listing, indicating gaps in key fields. The most important findings are that the listing is not yet claimed and lacks a website link. Strengths include a complete street address, a listed phone number, an open-for-business status, and a main image.
Google Maps Ranks
Hair Co shows a very low health in Google Maps search performance with a health score of 0.0 out of 10. The top findings indicate minimal aggregate presence across suburbs and potential address or listing inconsistencies affecting borough results. The strongest keywords show the business ranks solidly in Riccarton for hair salon related terms, suggesting opportunity to build on existing relevancy while addressing listing accuracy.
Citations & Social Media
Hair Co shows very low health in citations and social presence, with a 1.2/10. The strongest current asset is a highly trusted Facebook profile and a presence on Yellow and Fresha directories. Key opportunities include weak Instagram trust, no TikTok presence, missing Yellow ranking details, and no GrabOne listing. Addressing these could improve visibility gradually.
Open Hours vs Demand
Hair Co's opening hours align strongly with local demand overall: 68 hours match peak periods and there are no low-demand open hours. High-demand windows are covered on weekday and Saturday afternoons, but there are nine popular hours when the salon is closed, mainly early evenings. Adjusting a few weekday and Saturday evening slots could capture extra bookings without increasing low-demand hours.
Overall health is moderate: average Google rating 3.6/5. Reviews show many customers praise friendly staff, skilled cutters, reasonable prices and consistently positive haircuts that drive repeat visits. However, recurring complaints about service consistency, communication and occasional poor wash or cut experiences point to reliability issues that affect a significant minority of reviewers.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
3.6
average rating
Your overall rating as seen by potential customers
61%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Hair Co
Shared domain detected
Your current website sits on a shared or free hosting platform. This can limit SEO performance and customer trust. We recommend migrating to a dedicated, branded domain.
More about Hair Co
Hair Co is a beauty salon located in Riccarton, Christchurch, providing haircuts, colour and styling services to local customers. The salon is frequently described as busy and serves a mix of walk-ins and booked clients who come for routine trims, cuts and colour work.
Customer accounts indicate the salon offers a range of services including cut and colour, layers and highlights, skin-fade style cuts, trims, wash-and-style and straightening. Reviews reference staff being able to fit clients in and manage both booked appointments and last-minute needs.
Feedback from clients shows a mix of experiences. Several reviews praise friendly staff, good cuts and reasonable pricing, with customers saying they left happy with layers, highlights or a new haircut. Other comments raise concerns about inconsistent results - issues such as a haircut not matching the request, rough or incomplete wash service, and clarity around technical names like a skin fade.
Locally, Hair Co appears to be a busy Riccarton salon known for accessible booking and a broad service range. Its local character combines friendly interactions and reasonable pricing with variability in outcomes noted by some clients, making clear communication about service expectations important for customers seeking specific finishes.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
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62%
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