Base Hair Studio
Base Hair Studio is a hair salon in Cashmere, Christchurch, offering hairdressing, styling and colour services. Re-launched in 2023 by Teri Tinirau after trading as Sugar Hairdressing, the salon brings city-style hair services to the suburb with a team of local stylists. Clients note easy booking, friendly service and careful work, with a history of client care since 2011.
Performance snapshot
How does Base Hair Studio measure up?
5
Reputation Score
Reviews, ratings, response rate, and business listing completeness
7.1
Overall Score
Scored out of 10 across nine marketing areas
6.6
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Base Hair Studio shows an above-average digital marketing health score of 7.1/10, indicating solid overall performance. The strongest current achievements are that the Google Business Listing is claimed, shows open status, and includes a website link, phone number and listing title, which helps customers reach and learn about services.
Google Business Listing
Base Hair Studio in Cashmere, Christchurch shows a solid Google Business Listing health of 7.6/10. The listing is claimed, with a visible phone number, website link, and current open-for-business status. Strengths include complete contact details and a strong description. Opportunities focus on adding a logo to reinforce branding and continuing to showcase photos and text to climb rankings.
Google Maps Ranks
Base Hair Studio shows an above-average health score for Google Maps search, indicating solid visibility with room to improve. The strongest area is ranking well for hair salon in cashmere, and other top terms include unisex hairdresser in cashmere and hair salon in beckenham, which suggests good localisation and brand relevance in the Cashmere and Beckenham areas.
Citations & Social Media
Base Hair Studio shows an overall health score of 5.4 out of 10, indicating average health for presence across social platforms and directories. The strongest existing asset is a high-trust Facebook profile and a Fresha listing that boosts visibility beyond the main profile. Opportunities focus on adding TikTok, NoSecretSalon, and LinkedIn profiles, while leveraging the strong Instagram presence to broaden reach.
Open Hours vs Demand
Base Hair Studio's published hours partly match local demand: many peak lunchtime slots are open, but several popular windows remain closed. Strong alignment appears midweek and on Saturday mornings around 11-12pm. Missed opportunities include Monday and Thursday midday/afternoon and Saturday early afternoon when searches are high but the salon is closed. No low-demand open hours were identified, so inefficient opening time is not evident.
Base Hair Studio's sentiment is positive but based on a limited review sample. Customers commonly praise easy booking, friendly and patient staff (notably Teri and Kayla), careful, professional work and reasonable pricing. The average rating sits at 4.6 from 50 reviews. A small number of lower ratings appear but there are no consistent, detailed complaints in the review text.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
4.6
average rating
Your overall rating as seen by potential customers
79%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Base Hair Studio
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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High
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Above average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Base Hair Studio
Base Hair Studio is a hair salon in Cashmere, Christchurch, re-launched in 2023 by Teri Tinirau after previously trading as Sugar Hairdressing. The salon aims to bring city glamour to the suburb and operates with a team of local stylists, colourists and hairdressers serving a mix of clients from the area.
Services centre on haircuts, styling and colouring delivered by experienced hairdressers, stylists and colourists. The salon describes a focus on expertise, innovation and using high-quality products. It was re-opened with a vision of forming a collective of talented people who share skills and knowledge, and the team works with clients to achieve desired looks.
Clients commonly report easy booking, reasonable pricing and friendly, professional staff. Reviews highlight accommodating service - including patience and care when cutting a toddler's hair - and satisfaction with results. Several customers single out individual stylists by name and note a positive experience with both service and finished looks.
Locally, Base Hair Studio presents itself as a neighbourhood salon with a history of client relationships dating back to 2011 and a refreshed identity since 2023. Its combination of experienced stylists, a focus on quality products and a customer-focused approach are the practical features that define the salon for Cashmere and wider Christchurch clients.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
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62%
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