Suburban Beauty

Suburban Beauty

Suburban Beauty is a home-based beauty clinic in Halswell, Christchurch, specialising in face sculpting, intra-oral (buccal) massage and neo-lifting. Ruth Mason, a qualified beauty therapist with over 30 years' experience, offers personalised treatments alongside waxing, lash and brow services. The clinic follows a holistic approach and aims to help clients achieve individual skin goals in a relaxed setting.

6 Ell Place, Halswell, Christchurch 8025, NZ

Performance snapshot

How does Suburban Beauty measure up?

3.2

Reputation Score

Reviews, ratings, response rate, and business listing completeness

5.7

Overall Score

Scored out of 10 across nine marketing areas

6.3

Visibility Score

Maps presence, website health, SEO, social profiles, and traffic

Online presence

General online visibility

Suburban Beauty shows a health score of 5.7 out of 10, indicating an average overall digital marketing health. The strongest demonstrated asset is the claimed and functional Google Business presence, with a live listing, a title, a website link, and a phone number. Key opportunity areas include aligning opening hours with demand and improving review response rates to boost trust.

Google Business Listing

Suburban Beauty has an overall health score of 3.1 out of 10, indicating below average completeness of its Google Business Listing. The most important findings are that the listing is claimed with a valid phone number, complete address and a website link, providing essential customer access, and that the Open-for-Business status is not optimally shown, which may affect customer reassurance.

Google Maps Ranks

Suburban Beauty shows an above-average health score in Google Maps at 5.8 out of 10. This indicates reasonable visibility, with room to climb. The top findings highlight strong performance for core Halswell keywords such as eyebrow bar, beautician, waxing and beauty salon in Halswell, suggesting priority on location and service relevance in the suburb.

Citations & Social Media

Suburban Beauty shows a low overall health score for social presence and directories, with meaningful findings in the Facebook profile and a Fresha listing that already ranks for the business name. The page should still strengthen trust signals across profiles and ensure consistent, comprehensive listings to improve visibility and customer reach.

Open Hours vs Demand

Suburban Beauty currently has no published opening hours, so alignment with local demand cannot be measured directly. The absence of hours creates missed opportunities during city-level peak search windows and prevents identification of inefficient low-demand openings. Adding clear, regular hours would reveal whether current availability matches high-demand evenings and weekend slots common in Christchurch and allow practical adjustments to capture more bookings.

Suburban Beauty

Suburban Beauty's Google reviews show strong, consistent satisfaction with an average rating of 5. Clients repeatedly praise Ruth's professionalism, tailored facials, deep product knowledge and a welcoming, calm manner. Reviews also note punctuality, spotless premises and long-term client relationships. There are no recurring complaints in the review text, indicating a stable, positive emotional tone among customers.

Reputation

Reputation & Ratings

0%

response rate

How often you engage with customer feedback

5.0

average rating

Your overall rating as seen by potential customers

68%

confidence

Rating reliability based on volume and consistency

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Health Score

How healthy is my marketing?

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7.4

Market Rank

How do I stack up locally?

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#4

Progress

How much have I done?

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62%

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