Dr Malcolm McKellar Ltd
Dr Malcolm McKellar Ltd is an optometry practice in Riccarton, Christchurch, providing comprehensive eye assessments and ongoing care. The practice is known for thorough examinations, clear explanations of diagnosis and treatment plans, and a patient-centred team experienced in managing chronic eye conditions and working with children and anxious clients.
Performance snapshot
How does Dr Malcolm McKellar Ltd measure up?
3.1
Reputation Score
Reviews, ratings, response rate, and business listing completeness
1.7
Overall Score
Scored out of 10 across nine marketing areas
1.8
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Dr Malcolm McKellar Ltd shows a low digital marketing health score of 1.7/10, indicating substantial room for improvement. The most significant finding is the limited engagement with customers online, particularly around responding to reviews and aligning opening hours with demand. Progress on listing basics is evident, but more work is needed to build trust and visibility.
Google Business Listing
Dr Malcolm McKellar Ltd shows a low overall health on Google Business Listing, indicating room for optimisation. The listing already has a title, claimed status, website link, open-for-business status and a phone number. Key finding: the health score reflects limited description length and a need for more photos to improve local standing.
Google Maps Ranks
Dr Malcolm McKellar Ltd shows a very low overall health score for Google Maps search performance, at 0.6/10, indicating limited visibility across maps queries. The strongest opportunities lie in improving aggregate visibility and boosting local, borough-specific rankings, especially given a minimal local presence in Riccarton and surrounding suburbs.
Citations & Social Media
Dr Malcolm McKellar Ltd shows a health score of 4.9 out of 10, indicating room for improvement in social presence. Key strengths include a very high trust Facebook profile and an accurate LinkedIn listing, which support customer trust and professional visibility. Opportunities lie mainly in expanding profiles on Instagram, TikTok, Neighbourly, GrabOne and the TikTok Directory.
Open Hours vs Demand
Dr Malcolm McKellar Ltd has strong alignment during weekday mid-day peaks but misses a substantial weekend demand window. All 42 weekly open hours fall within high-demand windows, especially mid-morning to early afternoon on Tuesday and Thursday. However, the practice is closed across several busy Saturday hours (11am-3pm), creating missed commercial opportunities. Consider trial Saturday openings or shifting some weekday hours to capture weekend demand.
Overall health is limited by few recent reviews. Review sentiment is generally positive: customers praise thorough, comprehensive eye assessments, clear explanations of diagnosis and treatment, and a patient-centred team comfortable with children and anxious clients. Staff kindness and a particular team member are noted. A single 1-star review appears in the small sample, which reduces confidence in the overall picture.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
4.4
average rating
Your overall rating as seen by potential customers
56%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Dr Malcolm McKellar Ltd
Error
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Very low
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Very low
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Dr Malcolm McKellar Ltd
Dr Malcolm McKellar Ltd is an optometrist practice based in Riccarton, Christchurch, offering primary eye care and clinical assessments. The practice operates under Dr Malcolm McKellar and his team, serving local residents with routine eye health checks and diagnostic care.
Services described by the practice and reflected in reviews include comprehensive assessments, diagnosis and treatment planning, and management of chronic conditions such as severe blepharitis. Reviews mention treatment regimes for eye lubrication and other clinical approaches used to address ongoing symptoms.
Customers commonly report a caring and thorough experience with staff who explain diagnoses and treatments clearly. Feedback highlights patience and reassurance during consultations, positive interactions with children, and supportive follow-up for longer-term conditions. Multiple reviewers note long-term relationships with Dr McKellar and appreciation for attentive listening and practical advice.
Locally, Dr Malcolm McKellar Ltd is distinguished by an experienced clinician-led practice and a team that focuses on patient comfort and clear communication. The practice's combination of clinical management for chronic eye issues, attention to children and anxious clients, and a reputation for thorough assessments shapes its role in the Riccarton community.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
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62%
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