Scissortrix Hair Design

Scissortrix Hair Design

Scissortrix Hair Design is a hair salon in Beckenham, Christchurch offering precision cuts, styling and transformative hair treatments. The team specialises in expert colouring, seamless balayage and a focus on blondes. Clients can expect a friendly, professional salon environment run by experienced Christchurch hairstylists who emphasise quality and up-to-date techniques.

140 Colombo Street, Beckenham, Christchurch 8023, NZ

Performance snapshot

How does Scissortrix Hair Design measure up?

9.6

Reputation Score

Reviews, ratings, response rate, and business listing completeness

6.2

Overall Score

Scored out of 10 across nine marketing areas

5.2

Visibility Score

Maps presence, website health, SEO, social profiles, and traffic

Online presence

General online visibility

Scissortrix Hair Design shows a health score of 6.2 out of 10, indicating an above-average overall digital marketing health with some clear strengths and notable gaps. The strongest current performance comes from a claimed Google Business Listing, accurate open-for-business status, and a direct website link and contact details for customers. There are opportunities to improve on-page SEO, meta descriptions, title tags, and establishing initial referring domains.

Google Business Listing

Scissortrix Hair Design shows a very healthy Google Business Listing, scoring 9.5 out of 10. The listing is claimed, open-for-business, with a live website link and visible phone number, supporting easy customer contact. The profile already leads in description depth and photo count, putting it in the local top quartile for both areas. A few tweaks could push towards the top 10% of competitors.

Google Maps Ranks

The Maps Search Performance health is very high, with a 9.2/10 overall health score indicating strong visibility in Google Maps for Scissortrix Hair Design. The top opportunities focus on broadening presence across suburbs and maintaining momentum in the business's own suburb. Current keywords show leadership in beckenham, with several related terms ranking in top positions.

Citations & Social Media

The overall health of Scissortrix Hair Design in Citations & Social Presence is very low, with a score of 0.6 out of 10. Key findings show that active profiles exist on GrabOne, Neighbourly and Fresha, but gaps appear in Instagram, TikTok and LinkedIn, which limits local visibility and trust. Resolving profile gaps could improve reach and credibility.

Open Hours vs Demand

Scissortrix Hair Design's opening hours largely match local demand peaks, with strong alignment across midday slots on Saturdays and Tuesdays. However the salon is closed during several popular Sunday afternoon times and a Wednesday 5pm peak, representing clear missed bookings. There are no low-demand open hours, so the schedule is efficient overall but could gain extra trade by selectively opening key missed peak windows.

Scissortrix Hair Design

Overall health level: average rating 4.9 from 181 reviews, showing consistently positive customer sentiment. Reviews repeatedly praise friendly, professional service, expert colouring and precision cuts, with several customers travelling from overseas to return. Standout mentions include attentive stylists (named staff appear) and a welcoming salon atmosphere. Few low-rated reviews exist but do not form a consistent complaint theme.

Reputation

Reputation & Ratings

95%

response rate

How often you engage with customer feedback

4.9

average rating

Your overall rating as seen by potential customers

92%

confidence

Rating reliability based on volume and consistency

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Health Score

How healthy is my marketing?

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7.4

Market Rank

How do I stack up locally?

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#4

Progress

How much have I done?

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62%

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