Swift Accounting
Swift Accounting is a Linwood, Christchurch accounting practice led by Saurav Verma, an IRD-registered tax agent and Xero adviser. The firm offers GST, payroll and bookkeeping services alongside tax agent duties and cashflow statements. Clients commonly note professional, responsive service and affordable pricing, with a focus on Xero implementation and monthly business support.
Performance snapshot
How does Swift Accounting measure up?
9.4
Reputation Score
Reviews, ratings, response rate, and business listing completeness
9.1
Overall Score
Scored out of 10 across nine marketing areas
6.6
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Swift Accounting shows a very strong overall digital health with a 9.1/10 score. The most notable findings are top-level opening hours alignment, a complete Google Business Profile with a live website link, and claimed status, which support easy discovery and trust. Opportunities focus on customer engagement and on-page signals to boost visibility.
Google Business Listing
Swift Accounting's Google Business Listing shows a very healthy profile with a 9.4/10 health score. The listing already has a claimed status, a functioning website link, an active phone number, and open-for-business status. The two key findings highlight strong photos presence and a top quartile description, supporting trust and local visibility.
Google Maps Ranks
Swift Accounting shows a very high health in Google Maps search performance with sustained borough strength and top keywords. The business ranks in the top 10% for borough visibility and sits among the top results for key accounting terms, indicating solid local demand and effective targeting.
Citations & Social Media
Swift Accounting shows a healthy online presence with a health score of 8.4 out of 10. The strongest asset is an Instagram profile with a very high trust score, and a solid LinkedIn Company listing. Key improvement areas include establishing active TikTok and LinkedIn profiles, plus updating Neighbourly and TikTok Directory listings to broaden reach among potential clients.
Open Hours vs Demand
Swift Accounting's opening hours align strongly with local demand overall, with high coverage during key weekday peaks and no closed hours during popular search windows. The strongest match is on Thursday mornings and afternoons (9-10am and 1-3pm). Some low-demand evening hours (Tue 7pm, Thu 7-8pm, Fri 7-9pm) may be inefficient; consider trimming or moving to appointment-only to reduce cost while keeping peak availability.
Overall health is positive: an average 4.9 rating from 17 historical Google reviews but no reviews in the last two years. Customers consistently praise professional, responsive service, affordable pricing and Xero expertise. Recurring themes include availability, helpful tax and bookkeeping support, and value for money. The review set shows strong past satisfaction though recent customer experience is not reflected.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
4.9
average rating
Your overall rating as seen by potential customers
82%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Swift Accounting
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Below average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Below average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Swift Accounting
Swift Accounting is a Linwood, Christchurch accounting practice operated by Saurav Verma. The firm describes itself as Xero-oriented and qualified, with accountants who have a minimum of six years' experience. Its office is at 1/447 Worcester St in Linwood and it promotes fixed, transparent pricing and a promise to complete jobs promptly.
Services include IRD tax agent duties such as acting as tax agent, setting instalment arrangements and applying for extensions of time. GST and accounting work covers monthly accounting, GST filing, end-of-year tax returns, donations tax credits and guidance on working for family. Swift also provides payroll setup, management and automation, plus accounts payable and receivable and debt collections.
Customers commonly report professional, efficient and responsive service, often highlighting availability and practical help with business operations. Reviews reference assistance with Xero implementation, support during business sales and ongoing monthly business support. Pricing is described in reviews as affordable, and clients note that staff provide knowledgeable, helpful advice and timely completion of work.
Locally, Swift Accounting positions itself as a small-business focused Xero expert in Christchurch, offering a mix of ongoing bookkeeping, payroll and tax services alongside cashflow and budgeting documents for lending. The combination of Xero expertise, IRD registration and a local Linwood presence is presented as the core practical proposition for clients seeking regular accounting and payroll support.
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Health Score
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7.4
Market Rank
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#4
Progress
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62%
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