Brighton Barbershop
Brighton Barbershop in New Brighton, Christchurch offers men's and boys' haircuts rooted in a tradition since 1954. The shop specialises in fades, flat-tops and tricky cuts, and emphasises listening to clients to match individual styling needs. Reviews note an old-school vibe, friendly service and competitive pricing, with attention to detail on haircuts.
Performance snapshot
How does Brighton Barbershop measure up?
7.1
Reputation Score
Reviews, ratings, response rate, and business listing completeness
4.2
Overall Score
Scored out of 10 across nine marketing areas
4.7
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Brighton Barbershop shows a below-average digital health score of 4.2/10, with some solid foundations in listing control and a strong Facebook presence. The most important findings are that the Google Open-for-Business status is correctly set and the business listing is claimed, while domain health and opening hours alignment remain areas to work on to improve visibility and reliability for customers.
Google Business Listing
Brighton Barbershop shows a healthy presence on Google, with a solid claimed listing, phone number and full address. The health score is 4.2 out of 10, indicating below average overall health. The strongest findings include an accurate open-for-business status and a complete address, while a missing website link holds back performance.
Google Maps Ranks
Brighton Barbershop shows an above-average health score of 6.1/10 for Google Maps visibility. Overall health indicates steady presence across maps queries, with room to climb. Top opportunities focus on boosting aggregate map visibility and strengthening the borough presence to move toward the local midpoint.
Citations & Social Media
Brighton Barbershop shows a health score of 4.8 out of 10, indicating average visibility online. The strongest finding is the very high trust Facebook profile, supporting local credibility. A second key finding is active but underutilised directory and profile presence across Neighbourly, Fresha, and Yellow Directory, which can be built upon to increase local reach.
Open Hours vs Demand
Brighton Barbershop's hours show a mixed fit with local demand. Open hours align well with several mid-day peaks, notably Tuesday 11am-1pm and Saturday 11am-12pm, but the shop is closed during several popular slots including Monday 11am-12pm, Saturday 1-2pm and Wednesday 4pm. Total weekly open hours are 31 with 40 missed high-demand hours and a low health score (2.6/10).
Brighton Barbershop holds a strong overall health score of 4.7 out of 5 from Google reviews, indicating largely positive customer sentiment. Reviews consistently praise the old-school atmosphere, friendly barbers, careful listening and detailed cuts, with competitive pricing noted. A small number of low ratings raise concerns about perceived value for a $38 short back-and-sides seen as quick, but overall feedback remains positive and loyal.
Reputation
Reputation & Ratings
92%
response rate
How often you engage with customer feedback
4.7
average rating
Your overall rating as seen by potential customers
88%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Brighton Barbershop
No website found
We couldn't locate an active website for this business. A solid web presence is critical for online visibility and lead generation.
More about Brighton Barbershop
Brighton Barbershop is a barber in New Brighton, Christchurch, operating with a tradition that dates to 1954. It presents itself as a neighbourhood men's and boys' haircutting service grounded in classic barbering approaches.
The shop states specialisms in fades, flat-tops and tricky cuts that other places may not get right. Staff say they listen, follow instructions and offer advice on styling to complete haircuts to individual requirements. The offering focuses on standard barber services for male clients.
Customers tend to report a friendly, old-school atmosphere and professional detail work. Reviews mention attentive barbers who ask how a client wants their hair, provide expert detailing and deliver tidy, consistent cuts. Price and service are frequently noted together, with several comments describing the shop as affordable and welcoming.
Locally, Brighton Barbershop is positioned as a traditional New Brighton barber with a practical focus on classic cuts, styling guidance and close customer contact. Its combination of heritage, particular technical skills for difficult styles and a straightforward approach to service and pricing is what distinguishes its local presence.
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Health Score
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7.4
Market Rank
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#4
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62%
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