Studio 97 Nail and Beauty
Studio 97 Nail and Beauty is a salon on Williams Street in Kaiapoi offering nail and beauty services. The team provides manicures, pedicures, lash lifts, brow consultations, spray tans and head and body massages. Customers find the salon comfortable and welcoming; staff are noted as friendly and professional. The premises are described as a beautiful, well set-out space.
Performance snapshot
How does Studio 97 Nail and Beauty measure up?
8.1
Reputation Score
Reviews, ratings, response rate, and business listing completeness
6.8
Overall Score
Scored out of 10 across nine marketing areas
6.5
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Studio 97 Nail and Beauty shows an above-average overall digital marketing health score of 6.8 out of 10. The strongest recent achievement is a well-maintained Google Business listing with claimed status and an accessible website link, supported by a perfect domain health. Overall, the business benefits from reliable online presence and clear customer information, while on-page SEO and meta descriptions require attention.
Google Business Listing
Studio 97 Nail and Beauty shows a very high health score and solid listing completeness. The most important findings are a claimed listing with a live website link and a visible phone number, plus strong emphasis on a complete, well-structured profile. The health score indicates reliable presence and good control over listing details.
Google Maps Ranks
Maps Search Performance for Studio 97 Nail and Beauty shows a healthy overall health score with room to push toward top 10% in the suburb. The business ranks well in key beauty and lash keywords for Kaiapoi, especially in or near the suburb. Opportunities focus on strengthening presence in the local suburb/borough and maintaining the strong city-wide visibility to push higher rankings in top terms.
Citations & Social Media
Studio 97 Nail and Beauty shows low overall health on social presence (2.8/10), with room for improvements across key platforms. Strengths include a very high trust Facebook profile and a Fresha category page that helps search visibility. The most impactful opportunities are improving Instagram trust, establishing a TikTok presence, and adding a LinkedIn profile to humanise the brand.
Open Hours vs Demand
Studio 97 Nail and Beauty's opening hours align strongly with local demand overall, with a high health score and no low-demand open hours. Peak alignment includes midweek and weekend afternoons, but there are several missed evening peaks. Several popular late-afternoon and early-evening slots on Wednesdays, Thursdays and Saturdays are closed - adjusting a few evening hours could capture additional bookings without increasing low-demand coverage.
Studio 97 Nail and Beauty shows a very strong customer sentiment, with an average rating of 5 from 44 reviews. Reviews consistently praise friendly, professional staff, a comfortable and welcoming salon environment, and high-quality services such as lash lifts, manicures and pedicures. The most important finding is repeat praise for staff professionalism and the salon's attractive, well set-out space.
Reputation
Reputation & Ratings
54%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
88%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Studio 97 Nail and Beauty
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Below average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Very high
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Studio 97 Nail and Beauty
Studio 97 Nail and Beauty operates from 97 Williams Street in Kaiapoi, providing a range of nail and beauty services. The salon presents itself as a newly opened space focused on offering clients a relaxed setting for treatments across nails, lashes, brows and body services.
Services include classic and specialised manicures and pedicures, luxe nail designs and nail art, lash lifts and brow consultations, spray tans, and head and body massages. The team uses top-tier products and positions itself to combine skill and style in each treatment.
Customer feedback highlights a welcoming salon environment and staff described as friendly and professional. Reviews reference careful consultations for lashes and brows, comfortable treatments during pedicures and massages, and satisfaction with nail and spray tan results. Several reviewers comment on the salon layout and atmosphere as pleasant and well organised.
Locally, Studio 97 is positioned as a full-service beauty salon in Kaiapoi that blends nail work with broader beauty and relaxation treatments. The combination of nail art, brow and lash services, and massage options offers clients a single local location for routine beauty upkeep and occasional pampering.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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