HSW Limited
HSW Limited is an accounting firm based in Saint Albans, Christchurch, providing taxation and business advice to clients across Christchurch and New Zealand. Operating since 2004, the practice offers tailored small-business and individual accounting services, and is Xero and MYOB accredited to support clients with their accounting software and workflows.
Performance snapshot
How does HSW Limited measure up?
4
Reputation Score
Reviews, ratings, response rate, and business listing completeness
5.9
Overall Score
Scored out of 10 across nine marketing areas
6.2
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
HSW Limited shows an above-average digital marketing health with a 5.9/10. The strongest completion is domain and listing health, with a clean domain and a Google Business profile that already includes a link, title and phone number. Opportunities focus on improving customer engagement via reviews, aligning opening hours with demand, and increasing overall review quantity to boost credibility.
Google Business Listing
HSW Limited shows low overall health on its Google Business Listing with 1.5 out of 10. The listing has key basics in place, including a website link, phone number, full address and a main image, but critical gaps remain. The most important findings are that the listing is unclaimed and shows a closed status, and there is little to no description or photos to engage customers.
Google Maps Ranks
HSW Limited's overall health on Google Maps search is mid-range, with a 5.5/10. This indicates moderate visibility and room to grow in maps results. The top opportunities focus on lifting the aggregate maps score and maintaining momentum in the Saint Albans borough, where position is at or above the median. Two strong keywords already rank highly for the business, highlighting core strengths in accounting and audit services.
Citations & Social Media
HSW Limited shows below average presence on social platforms with a health score of 3.7 out of 10. The strongest existing asset is the Yellow Directory listing, which helps reach local customers, while key social profiles are missing or weak. The main takeaway is that improving social presence across Instagram, Facebook, TikTok, LinkedIn, and LinkedIn Company will boost visibility and trust with clients.
Open Hours vs Demand
HSW Limited currently has no recorded opening-hours data, so alignment with local demand patterns cannot be measured. Without published hours, it is not possible to confirm any strong alignment with peak search times, identify closed-when-popular missed windows, or flag inefficiencies from being open in low-demand periods. Adding hours will enable practical scheduling changes.
HSW Limited's review health is limited: no reviews in the past two years, with a historical average rating of 4.5 from two reviews. Historical feedback highlights helpful staff and a broad range of on-site services, plus accessible premises and ample parking. There are no consistent complaints in the available reviews, but the sample is small and dated, so current customer sentiment is unclear.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
4.5
average rating
Your overall rating as seen by potential customers
34%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for HSW Limited
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Very high
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Above average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about HSW Limited
HSW Limited is an accounting firm located in Saint Albans, Christchurch, serving clients across Christchurch and New Zealand. The practice notes it has been providing taxation and business advice since 2004 and positions itself as a firm that can scale its service to client needs while remaining locally focused.
Services centre on taxation, business advice and small-business accounting, with stated support for individuals and businesses of varying sizes. HSW Limited highlights Xero and MYOB accreditation, which it uses to assist clients with accounting software setup and ongoing use, aiming to help clients take control of those systems.
Customer themes observed in reviews mention approachable staff and accessible premises. Customers report a mix of professional services delivered from a single location, and note practical features such as ample off-street parking and an accessible building. These elements suggest clients value convenience alongside the technical accounting support HSW provides.
Locally, HSW Limited presents as a long-established Christchurch practice combining tax and business advisory services with software support for Xero and MYOB. The firm emphasises tailored service for small businesses and individuals, serving a regional client base from its Saint Albans location.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
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62%
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