MYLend
MYLend is a mortgage broker based in Burnside, Christchurch, offering home lending advice and mortgage management. The team arranges bank pre-approvals, handles refinancing, building and investor loans, and can assist with insurance. Clients are served by a small Christchurch team that emphasises clear communication and practical support through the lending process.
Performance snapshot
How does MYLend measure up?
6.4
Reputation Score
Reviews, ratings, response rate, and business listing completeness
9.3
Overall Score
Scored out of 10 across nine marketing areas
7
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
MYLend shows a very high digital health score with strong on-page SEO and a claimed Google Business Listing, indicating reliable local presence and easy access for customers. The overall health score is 9.3 out of 10, suggesting solid performance, with the most notable findings including outstanding on-page SEO and verified Google Business listing, while then noting alignment gaps in opening hours and modest paid traffic signals.
Google Business Listing
MYLend's Google Business Listing shows an overall health score of 4.2 out of 10, which is below average. The listing has solid basics in place, including a claimed status, a website link, a listed phone number, and a clear title showing. The main opportunity is to improve the listing description further to rise above the bottom quarter of local competitors.
Google Maps Ranks
MYLend shows very high health in Google Maps search performance, confirming strong local visibility across Christchurch. Key takeaways: aggregate scores are above median and suburb results sit in the top quartile. The main opportunities focus on pushing for top 10% by refining the business listing and ongoing optimisations for the suburb/borough.
Citations & Social Media
MYLend shows a solid overall health with an 8.3 out of 10, indicating a strong digital presence. The most important findings are outstanding social profiles on Facebook and Instagram, plus a well-maintained LinkedIn Company listing. Opportunities to improve focus on expanding presence in TikTok, GrabOne, Neighbourly, Yellow Profile, and LinkedIn to reach broader local and professional audiences.
Open Hours vs Demand
MYLend's published hours generally align well with local demand patterns, reflected in a high temporal health score (8.5/10). City-level peak-hour detail is not available, so specific hour-by-hour matches can't be listed. The score suggests strong alignment at commonly busy mortgage-search times, but some missed opportunities may exist when the office is closed during popular search windows; reviewing local search trends would clarify gaps.
MYLend's review health is 5.0 from 69 Google reviews, indicating exceptional customer sentiment. Reviews consistently praise advisers (notably Abbey, Kim and Latoya) for clear communication, professionalism and practical support through lending and refinancing. Customers highlight helpful, knowledgeable guidance and fast responses. No consistent complaints appear in the review corpus.
Reputation
Reputation & Ratings
90%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
95%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for MYLend
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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High
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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High
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about MYLend
MYLend is a mortgage brokerage located in Burnside, Christchurch, that focuses on home lending and ongoing mortgage management. The practice is led by founder Kim Laurenson and operates as a local team providing lending advice across the Christchurch area.
Services include securing bank pre-approvals and ongoing mortgage management until loans are paid off. The team lists specialisms for first-home buyers, refinancing, building projects, self-employed clients and property investors, and it can also arrange related insurance. MYLend states it is paid by the banks, which means clients do not receive bills from the broker.
Customers commonly report prompt, professional service and clear communication from staff members such as Abbey, Kim and Latoya. Reviews highlight that the team keeps clients informed at each step, provides knowledgeable advice, and offers support through stressful or complex lending situations. Several clients describe repeat business and personal recommendations based on the helpfulness and responsiveness of the team.
Locally, MYLend is positioned as a Christchurch-based adviser that handles both initial lending approvals and longer-term mortgage care. The combination of recorded client satisfaction, a range of home lending services and the ability to assist with insurance and different borrower circumstances defines its role in the Burnside area.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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