WM Beauty Salon
WM Beauty Salon is a home-based beauty salon in Rolleston offering a full range of treatments. The salon is described as comfortable and calming, with owner Wendy providing personalised service. Regular clients note friendly, attentive care and consistent results across nails, massage and general beauty treatments, all delivered in a clean, welcoming space.
Performance snapshot
How does WM Beauty Salon measure up?
5.4
Reputation Score
Reviews, ratings, response rate, and business listing completeness
5
Overall Score
Scored out of 10 across nine marketing areas
5.1
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
WM Beauty Salon shows a mid-range overall digital health score with several concrete strengths and opportunities. The business has a solid base with a claimed Google listing, an open-for-business status, and a functioning website link. Key opportunities include growing the Google review response rate, improving local search visibility, establishing an Instagram presence, and securing a dedicated domain.
Google Business Listing
WM Beauty Salon's Google Business Listing shows a solid base of essential details with a health score of 5.7 out of 10. The listing has a claimed status, a live website link, and a phone number, which supports customer contact. The description exists but could be improved, and photo activity is at or above the median. Overall health is average but improvable.
Google Maps Ranks
WM Beauty Salon shows a very high Google Maps health score of 8.8, indicating strong online visibility. The top findings show solid performance for core beauty keywords in Rolleston and Selwyn, with the business ranking in the top positions for several services such as beautician and eyelash salon. The main opportunity is to tighten nationwide visibility by further refining the Google Business Listing to push into the top 10% locally.
Citations & Social Media
WM Beauty Salon shows a mixed health picture with a very low score of 0.6/10 on social presence. The strongest current asset is a highly trusted Facebook profile and a Fresha directory listing, which help visibility beyond the core site. Primary opportunities lie in adding active Instagram and TikTok profiles, a TikTok directory presence, a LinkedIn Company page, and a Fresha profile to capture broader NZ audiences.
Open Hours vs Demand
WM Beauty Salon's published hours match many local demand peaks but leave notable gaps. The salon is open during key busy times such as Tuesday 11am, Wednesday 3pm, Thursday 4pm and Saturday afternoons (1-2pm). However, closures at Saturday 3-4pm, Sunday 1-2pm and Thursday 7pm miss local search demand. No hours are open during low-demand windows, so current schedule is generally efficient.
WM Beauty Salon shows an excellent overall health: an average rating of 5 from 25 Google reviews. Reviews repeatedly praise Wendy's personalised, friendly care, consistent results across nails, massage and IPL, and a clean, calming home salon. The dominant theme is reliable, attentive service that builds long-term client loyalty in Rolleston.
Reputation
Reputation & Ratings
8%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
87%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for WM Beauty Salon
No website found
We couldn't locate an active website for this business. A solid web presence is critical for online visibility and lead generation.
More about WM Beauty Salon
WM Beauty Salon is a home-based beauty business in Rolleston offering a full range of beauty treatments. The salon describes itself as a single location where clients can access a variety of services in a comfortable, calming setting. The owner operates from a residential studio adapted for clients.
Services include general beauty treatments, nail care and massage, with the salon presenting itself as a place for multiple treatments in one visit. Details supplied by the business indicate a broad offering rather than a narrow specialisation, so clients can expect combined services such as nails and body treatments in the same appointment.
Customer feedback highlights friendly, attentive service and consistent results. Reviewers regularly mention that Wendy explains procedures, checks comfort and applies the right pressure during massage. The salon is noted for a clean, comfortable space and repeat clients report reliable, creative nail work and a high level of personal care.
Locally, WM Beauty Salon is positioned as a home-based alternative to larger clinics, with an emphasis on personalised attention and a relaxed environment. The combination of broad treatment options, an owner-operated home studio and consistent, client-focused service are practical features that distinguish this Rolleston salon for people seeking a calm, single-location beauty provider.
Ready to see where you really stand?
Sign up to see your full dashboard with detailed recommendations, competitor tracking, and progress monitoring.
Health Score
How healthy is my marketing?
Sign up to reveal
7.4
Market Rank
How do I stack up locally?
Sign up to reveal
#4
Progress
How much have I done?
Sign up to reveal
62%
- Prioritised action plan based on your real competitors
- Instructional walkthroughs for every recommendation
- Frequent progress reports as your scores improve
- No credit card required. 7-day free trial.
Your questions, answered
Everything you need to know about this report and MarketBase.
MarketBase analyses local businesses across New Zealand to help owners understand their competitive position. Your business appears here because it has a public presence online, whether that is a Google Business Profile, website, or social media. We are a New Zealand company built to help local businesses compete more effectively.
Not your business? Find yours here.
Search for your business and get your own free report. No sign-up required.
Can't find your business? We'll build your market on request, at no extra cost.