Shear Magic Hair Design
Shear Magic Hair Design is a hair salon and barber based in Phillipstown, Christchurch. The salon provides cutting and styling services with a focus on personal, one-on-one appointments. Reviews highlight the friendly, accommodating owner-stylist Pip (Pippa) and a reputation for consistent, enjoyable customer experiences in a local neighbourhood setting.
Performance snapshot
How does Shear Magic Hair Design measure up?
3.3
Reputation Score
Reviews, ratings, response rate, and business listing completeness
2.4
Overall Score
Scored out of 10 across nine marketing areas
3.4
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
The overall health score is 2.4 out of 10, indicating a low digital marketing health for Shear Magic Hair Design. The most important findings show limited Google Maps search visibility and no recorded Google review responses, which can undermine trust with potential customers. Opening hours alignment and a missing Instagram profile also stand out as key gaps to address.
Google Business Listing
The Google Business Listing shows a low health score of 2.5 out of 10, indicating significant gaps in profile completeness and optimisation. The listing already has a title, open-for-business status, a website link, a phone number, and a full address, which supports basic accessibility. Two key findings are that the listing is unclaimed and lacks a meaningful description, logo, and fresh photos.
Google Maps Ranks
The Maps Search Performance health for Shear Magic Hair Design is 4.5 out of 10, indicating average visibility on Google Maps. The strongest findings show the business ranking in several relevant local terms such as hair salon in phillipstown and unisex hairdresser in phillipstown (positions 6-7). Opportunities lie in improving both aggregate and borough-specific maps presence to move toward the local midpoint.
Citations & Social Media
The health overall is very low with a score of 1.1 out of 10. This indicates limited social and directory presence affecting local visibility. The strongest recent asset is a highly trusted Facebook profile; Fresha listings also contribute to visibility. Immediate focus should be on creating or reviving Instagram and TikTok profiles to reach local customers and potential gaps in Yellow Directory and NoSecretSalon listings.
Open Hours vs Demand
Shear Magic's opening hours partly match local demand: peak Saturday midday and Tuesday lunchtime align well with popular search times, but several weekday lunchtime peaks are missed. The salon is open during five high-demand windows (Tuesday 11am-12pm and Saturday 11am-1pm) yet closed for multiple Monday lunch hours and Sunday afternoon when demand is strong. Consider modest Monday or Sunday openings to capture more bookings.
Overall sentiment is highly positive, reflected in an average rating of 4.9 from 15 reviews. Customers repeatedly praise the friendly, accommodating owner-stylist Pip and the consistently enjoyable, one-on-one salon experience. The most important findings are strong local goodwill and reliable service consistency, with few complaints and a compact but very favourable review sample.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
4.9
average rating
Your overall rating as seen by potential customers
80%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Shear Magic Hair Design
Shared domain detected
Your current website sits on a shared or free hosting platform. This can limit SEO performance and customer trust. We recommend migrating to a dedicated, branded domain.
More about Shear Magic Hair Design
Shear Magic Hair Design is a hair salon and barber located in Phillipstown, Christchurch. It operates as a neighbourhood salon offering hair cutting and styling services to local clients. The listing identifies the salon by name and location and situates it within the Hair Salons and Barbers category.
The salon offers standard hair salon and barber services with an emphasis on personalised appointments led by the owner-stylist, commonly referred to as Pip or Pippa in reviews. Services described by customers include haircuts and styling, with staff noted for working around clients' schedules and accommodating booking needs.
Customers tend to report consistently positive experiences, reflected in an average rating of 4.9. Reviews mention a friendly, encouraging approach from the stylist, clear consultation that matches client expectations, and satisfaction with the finished haircut. Several reviewers note convenience and a comfortable in-chair experience, while others describe the salon as a family favourite for routine hair needs.
Locally, Shear Magic Hair Design is distinguished by its strong emphasis on personal service from a named stylist and a high level of customer satisfaction reported in reviews. Its Phillipstown location and availability for accommodating appointments make it a recognizable option for Christchurch clients seeking straightforward hair cutting and styling in a neighbourhood setting.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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