Fiona Macpherson Architecture (FMA)
Fiona Macpherson Architecture (FMA) is an architectural practice based in Ferrymead, Christchurch. FMA provides architectural design and project documentation for residential and small-scale projects. The practice emphasises local knowledge of Christchurch building contexts and works directly with clients through design and consenting stages to deliver considered architectural solutions.
Performance snapshot
How does Fiona Macpherson Architecture (FMA) measure up?
2
Reputation Score
Reviews, ratings, response rate, and business listing completeness
1
Overall Score
Scored out of 10 across nine marketing areas
2.6
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
FMA shows a very low digital health, with a 1.0/10 health score. The strongest current assets are a complete Google listing with address, a useful phone number, a valid Open-for-Business status, and a highly trusted Facebook profile. Immediate focus should be on gathering more customer reviews and establishing a visible star rating to build trust.
Google Business Listing
The Google Business Listing for Fiona Macpherson Architecture shows a very low health score of 1.3 out of 10, indicating substantial gaps in the profile. The listing currently has a solid title, phone number, full address and a main image, but critical elements are missing or incomplete. The most important findings are the lack of a claimed listing, and the absence of a website link and a meaningful description.
Google Maps Ranks
FMA shows below-average health on Google Maps with a 3.7/10 score, indicating room for meaningful improvement in local visibility. The strongest findings are a solid position for architectural design queries in Brookhaven-Ferrymead (ranked 3) and credible performance for Mount Pleasant searches (ranked 11-18). Focus should be on expanding aggregate visibility while solidifying borough presence.
Citations & Social Media
FMA shows a below-average health score of 3.8 out of 10 for Citations & Social Presence. Strengths include a very strong Facebook profile and a well-maintained LinkedIn listing, indicating credible social presence on two major platforms. Opportunities focus on establishing active profiles on Instagram, TikTok, Yellow Profile, LinkedIn Company, and a TikTok Directory to broaden reach and trust.
Open Hours vs Demand
Fiona Macpherson Architecture's published hours match some weekday midday demand but miss notable weekend peaks. Open windows on Tuesday 12pm, Wednesday 11-12pm and Thursday 12-1pm align with search activity, so staff availability then meets client interest. However the practice is closed across strong Saturday and some Sunday lunchtime demand, representing clear lost enquiries. No open hours fall in low-demand periods.
Fiona Macpherson Architecture has effectively no Google reviews and an overall rating at the bottom of the scale, which makes the business look untested to potential clients. The most important findings are the lack of any star rating and very few or no reviews. Immediate focus should be on encouraging satisfied clients to leave reviews and beginning to respond publicly to any feedback to build trust.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
0.0
average rating
Your overall rating as seen by potential customers
0%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Fiona Macpherson Architecture (FMA)
Error
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Low
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Low
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Fiona Macpherson Architecture (FMA)
Fiona Macpherson Architecture (FMA) is an architectural practice based in Ferrymead, Christchurch. The practice provides architectural design services rooted in local building contexts and project requirements.
FMA offers architectural design and project documentation for residential and small-scale projects, drawing on the technical and regulatory aspects of architecture. Services include concept design, detailed plans and consenting support where required by clients.
Clients engage FMA for hands-on design work and practical project documentation. The practice works through design stages and prepares the information needed for building consent and construction, keeping architectural intent aligned with site conditions and client needs.
Located in Ferrymead, Christchurch, FMA is a local architectural option for homeowners and small project teams seeking direct professional design and documentation support. The practice is positioned to respond to Christchurch-specific standards and consenting processes while maintaining a focus on client collaboration.
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7.4
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#4
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