Wigram Florist
Wigram Florist in Hornby, Christchurch, supplies fresh flowers and curated gifts to the Wigram community and nearby suburbs. The shop specialises in occasion bouquets, wedding flowers and personalised presents, including their signature floral-themed mugs. They offer same-day flower delivery, local pick-up, and a focus on attentive communication and bespoke floral styling for events and everyday moments.
Performance snapshot
How does Wigram Florist measure up?
4.9
Reputation Score
Reviews, ratings, response rate, and business listing completeness
6.6
Overall Score
Scored out of 10 across nine marketing areas
5.6
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Wigram Florist shows an above-average digital health score of 6.6, indicating solid performance with room to improve. The strongest near-term signals include a claimed Google listing with a live website link and a visible phone number, supporting easy customer contact and information access.
Google Business Listing
Wigram Florist shows a moderate health score with room for improvement in branding and storytelling. The listing already includes a clear phone number, website link, claimed status, and open/closed indicator, which supports easy customer contact and reliability.
Google Maps Ranks
Wigram Florist shows an average health score in Google Maps performance, indicating room to grow visibility beyond the current bracket. The strongest signals are top rankings for local and Wigram-related terms, especially for florist and flower delivery in Hornby, Wigram, and Halswell. The main opportunity is to lift aggregate maps visibility while consolidating local prominence.
Citations & Social Media
Wigram Florist shows a low overall health score for social presence, at 1.7 out of 10, indicating significant room for improvement in local platforms. The strongest current asset is Facebook, with a very high trust score as an outstanding profile, suggesting consistent branding and audience engagement on that channel.
Open Hours vs Demand
Wigram Florist's opening hours show concentrated alignment with local demand on weekdays, especially Thursday midday and early afternoon, but miss several busy weekend windows. The shop has 40 weekly open hours that match peak search times and 49 missed high-demand hours. No open hours fall in low-demand periods, so closing patterns avoid obvious inefficiency. Weekend afternoon openings would likely improve commercial reach.
Overall sentiment is positive, with an average rating of 4.7 from 26 reviews indicating healthy customer regard. Customers regularly praise clear, attentive communication, personalised floral styling and reliable service for weddings and special occasions. Most praise highlights talented floristry and faithful representation of online images. A few reviews note issues with freshness, pricing changes and a lack of upfront surcharge disclosure.
Reputation
Reputation & Ratings
23%
response rate
How often you engage with customer feedback
4.7
average rating
Your overall rating as seen by potential customers
76%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Wigram Florist
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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High
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Wigram Florist
Wigram Florist is a Hornby-based florist serving Wigram and surrounding Christchurch suburbs. The shop focuses on fresh flower arrangements and a selection of curated gifts, operating from a local retail space that offers same-day delivery and pick-up options for customers in the area.
The florist specialises in occasion bouquets for birthdays, anniversaries and "just because" moments, as well as wedding work including bouquets, buttonholes and ceremony petals. The gift range is described as personalised and curated, with a noted signature product of floral-themed mugs alongside candles and other present items.
Customers frequently comment on clear communication, reliable delivery and flowers that arrive as pictured. Reviews highlight wedding services where bouquets and buttonholes stayed fresh for the event and where staff provided helpful advice and attentive service. Multiple reviewers recommend Wigram Florist for both everyday orders and larger event work, noting friendliness and care from the team.
Locally, Wigram Florist is presented as a community-focused florist offering same-day delivery across Wigram and nearby Christchurch suburbs, a hands-on approach to wedding and special-event floristry, and a small gift range that complements floral purchases. For customers seeking locally made arrangements and straightforward delivery options, Wigram Florist provides a mix of bouquets, bespoke event floristry and curated gifts.
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Health Score
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
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62%
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