Twiggi Hair
Twiggi Hair is a contemporary salon in Christchurch Central City offering precision haircuts and professional colour services. The team specialises in blonde and curly hair and provides personalised consultations and L'Oreal Professionnel colour. The salon states a commitment to sustainability and aims to keep hair healthy and vibrant while delivering creative, professional styling in a welcoming central-city location.
Performance snapshot
How does Twiggi Hair measure up?
9
Reputation Score
Reviews, ratings, response rate, and business listing completeness
7.8
Overall Score
Scored out of 10 across nine marketing areas
6.5
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Twiggi Hair shows a healthy overall digital marketing position with a 7.8 out of 10 health score. The strongest recent achievements include a clear open-for-business status and a claimed Google listing, plus a perfect domain health. These foundations support trust and reliable online presence, while opportunities focus on improving meta descriptions, title tags, and local map performance to lift visibility and click-throughs.
Google Business Listing
Twiggi Hair shows a very high overall health on Google Business Listing, with a health score of 9.9 out of 10. The listing already has the essential details-open status, website link, listing title, claimed status, and a phone number-demonstrating solid listing hygiene. The top opportunity focuses on increasing photo count to reach the top 10% of peers, improving visual impact.
Google Maps Ranks
Twiggi Hair shows a low overall health in Google Maps search, with a 2.7/10 score. The top takeaway is that the business already ranks well for a few core queries, especially hair salon in christchurch centre (Position 3) and unisex hairdresser in richmond (christchurch city) (Position 6). Opportunities lie in improving both aggregate results and borough visibility to climb into higher ranges.
Citations & Social Media
Twiggi Hair shows an overall health score of 4.1 out of 10, indicating below-average presence health. The strongest completed asset is a very high-trust Facebook profile, complemented by an updated Fresha listing and a Fresha directory presence that boosts visibility. Opportunities lie in expanding Instagram and TikTok activity while adding NoSecretSalon, LinkedIn profiles, and a LinkedIn Company page to build trust.
Open Hours vs Demand
Twiggi Hair's opening hours largely match Christchurch's high-demand windows, with strong coverage on Saturday late morning to early afternoon and Tuesday midday. Significant demand on Friday mornings and lunchtime is missed because the salon is closed then. No low-demand hours are open, so the schedule is efficient but could capture more trade by tweaking Friday hours to align with peak customer searches.
Average rating 5 from 74 reviews shows very strong customer sentiment and a consistently healthy local reputation. Reviews repeatedly praise the team for friendly, skilled service, especially named stylists, and for accommodating walk-ins or last-minute bookings. The most important findings are consistently high satisfaction with haircuts and colour, and strong praise for personalised consultations and customer care.
Reputation
Reputation & Ratings
53%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
95%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Twiggi Hair
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Above average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Very high
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Twiggi Hair
Twiggi Hair is a contemporary hair salon located in Christchurch Central City. The team provides precision haircuts and professional colour services from their shop at The Crossing on Cashel Street, serving city residents and visitors.
The salon highlights specialisations in blonde and curly hair and uses L'Oreal Professionnel colour. Every visit includes a free full consultation and a focus on personalised techniques, from subtle highlights to more dramatic colour work.
Customer feedback commonly notes friendly, accommodating staff and high-quality service. Reviews indicate clients experience attentive consultations, reliable colour and cut results, and a welcoming atmosphere; several reviewers praised specific stylists for their skills and the salon for fitting clients in when needed.
Locally, Twiggi Hair is distinguished by its central-city location, stated sustainability practices, and emphasis on personalised consultations and specialist knowledge in blonde and curly hair. These features position the salon as a practical option for clients seeking professional colour work and tailored haircuts in Christchurch Central City.
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Health Score
How healthy is my marketing?
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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