ProfessioNail
ProfessioNail is a nail and beauty salon located in Shirley, Christchurch. The salon offers nail services including gel and builder gel manicures and spa pedicures, with several reviews noting skilled technicians and friendly staff. Customer feedback shows both high praise for individual technicians and some concerns about inconsistent quality and service.
Performance snapshot
How does ProfessioNail measure up?
1.2
Reputation Score
Reviews, ratings, response rate, and business listing completeness
0.6
Overall Score
Scored out of 10 across nine marketing areas
1.9
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
ProfessioNail shows a very low overall digital health score of 0.6 out of 10, indicating the business would benefit from improvements across multiple areas. The strongest momentum lies in opening hours alignment and accurate listing details, while key gaps remain in customer engagement and local search presence.
Google Business Listing
ProfessioNail shows a very low overall Google listing health with clear gaps in key elements. The listing already has a title, phone, full address, a main image and open status, but lacks claimed status, a website link, a detailed description, and a logo. Strengths include visible contact details and location, while customers may encounter limited information in search results.
Google Maps Ranks
ProfessioNail shows a very low overall health on Google Maps at 1.0/10, with limited visibility beyond broader maps queries. The strongest finding is the ranking for "nail salon in shirley" at position 10, indicating some relevance in the local market, while "nail salon in dallington" sits at position 18, suggesting room to improve both borough and city-wide presence.
Citations & Social Media
ProfessioNail's health is very low, with a 0.1/10 score. The strongest finding is that a Fresha Directory and a Fresha Profile exist, helping visibility beyond the main profile, while other social profiles show weak trust. Key opportunities focus on improving Instagram and Facebook trust, adding TikTok, and claiming local profiles.
Open Hours vs Demand
ProfessioNail's opening hours largely match local demand, with 62 well-aligned peak hours and no low-demand open hours. Key peak slots on weekdays and weekends are covered, but the salon is closed for several early evening peaks on Tuesday, Wednesday and Thursday. This alignment supports strong temporal availability while leaving a few commercially viable evening slots to consider reopening.
Overall sentiment for ProfessioNail is low, with an average rating of 2.1 from 77 Google reviews. Customers frequently praise individual technicians for skilled work and friendly service, while recurring issues include inconsistent quality, poor durability of some nail jobs, and several reports of rude or unprofessional behaviour. These mixed experiences are shaping the salon's public perception.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
2.1
average rating
Your overall rating as seen by potential customers
16%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for ProfessioNail
Shared domain detected
Your current website sits on a shared or free hosting platform. This can limit SEO performance and customer trust. We recommend migrating to a dedicated, branded domain.
More about ProfessioNail
ProfessioNail is a nail and beauty salon based in Shirley, Christchurch. It offers standard nail services including gel and builder gel manicures, spa pedicures and specialised nail finishes.
The salon's service mix centres on manicures and pedicures, with customers mentioning ombré work, glow-in-the-dark finishes and builder gel treatments. Reviews reference specific technicians by name, indicating a team of individual nail technicians who carry out different styles and techniques.
Customer experience is mixed. Several reviews praise particular technicians as skilled, friendly and attentive, describing strong, positive outcomes. Other feedback raises issues about inconsistent results, nail durability problems and concerns about cuticle handling. A small number of reviews also report negative interactions with staff.
Locally, ProfessioNail is notable for its visible team-based approach where individual technicians attract repeat clients. The salon is described variously for both reliable, high-quality visits and occasional disappointing experiences, so prospective customers in Shirley may expect variability depending on technician and service chosen.
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Health Score
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7.4
Market Rank
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#4
Progress
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62%
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