A2Z Accounting
A2Z Accounting is a Marshland-based accounting firm in Christchurch offering a broad range of accounting services built on over 25 years of experience. The practice handles income tax returns, GST and FBT returns, business and company setup, and general business advice. Clients note personal, responsive service and continuity of care from a small local team.
Performance snapshot
How does A2Z Accounting measure up?
7.8
Reputation Score
Reviews, ratings, response rate, and business listing completeness
9.9
Overall Score
Scored out of 10 across nine marketing areas
8.5
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
A2Z Accounting shows a very high digital marketing health with a score of 9.9 out of 10. The overall health indicates strong presence and solid performance across multiple channels. The top findings point to limited engagement with customers on Google reviews and opportunities to initiate focused paid traffic and continued link-building to lift visibility further.
Google Business Listing
A2Z Accounting shows an average overall health score on Google Business Listings, indicating room for improvement. The key strength is that essential details are already in place, including a claimed profile, a working phone number and a website link, and the listing shows whether the business is open. The main opportunity is to add more content, notably photos and a logo, to boost visibility and trust.
Google Maps Ranks
A2Z Accounting shows very high visibility on Google Maps, with a health score of 9.8 out of 10. The top result placements for borough-specific searches indicate strong local presence, and current keywords reinforce core offerings such as accounting and bookkeeping in Marshland and nearby areas.
Citations & Social Media
A2Z Accounting shows a very high overall health score and a strong social presence, with top achievements on Instagram, Facebook and LinkedIn, reflecting a trusted brand. The key finding is the strong, consistent profiles while opportunities lie in expanding on several platforms to broaden reach and trust with potential customers.
Open Hours vs Demand
A2Z Accounting's opening hours align closely with local demand, with most peak windows covered and only a couple of late-night gaps. Strong alignment is evident on Thursday mornings and afternoons when searches are highest. There are a few low-demand evening hours that remain open and two late-night closures at 10pm on Tuesday and Wednesday that miss minimum peak thresholds. Consider small evening tweaks.
A2Z Accounting shows very strong customer sentiment with an average rating of 4.9 from 40 reviews, indicating excellent overall health. Reviews repeatedly praise personal, responsive service, continuity of care from a small local team and prompt, professional handling of tax and accounting needs. A small number of lower ratings exist but do not form a clear pattern of complaints.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
4.9
average rating
Your overall rating as seen by potential customers
87%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for A2Z Accounting
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
View full report
Very high
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
View full report
Average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
View full report
More about A2Z Accounting
A2Z Accounting is an accounting practice based in the Marshland area of Christchurch. The firm presents itself as a local provider with over 25 years of experience offering services for a range of accounting needs.
Services listed on the website include preparation and filing of income tax returns with IRD, business and company setup assistance, GST and FBT return preparation, and business advice. The firm says it will process financial information, prepare statements, gather required documents for company registration, and keep clients notified through the process.
Customer feedback emphasises approachable, personal service and long-standing client relationships. Reviews describe staff as friendly, polite and easy to deal with, and note that clients find the practice responsive and available when needed. Several clients report using A2Z Accounting for many years and recommend the firm for timely handling of tax and property-related matters.
Locally, A2Z Accounting is positioned as a small Christchurch accounting firm offering hands-on support for tax compliance and business setup. The combination of long experience, a focus on practical tasks such as GST/FBT and tax returns, and client testimonials about reliable, responsive service are the features that distinguish the practice in its Marshland neighbourhood.
Ready to see where you really stand?
Sign up to see your full dashboard with detailed recommendations, competitor tracking, and progress monitoring.
Health Score
How healthy is my marketing?
Sign up to reveal
7.4
Market Rank
How do I stack up locally?
Sign up to reveal
#4
Progress
How much have I done?
Sign up to reveal
62%
- Prioritised action plan based on your real competitors
- Instructional walkthroughs for every recommendation
- Frequent progress reports as your scores improve
- No credit card required. 7-day free trial.
Your questions, answered
Everything you need to know about this report and MarketBase.
MarketBase analyses local businesses across New Zealand to help owners understand their competitive position. Your business appears here because it has a public presence online, whether that is a Google Business Profile, website, or social media. We are a New Zealand company built to help local businesses compete more effectively.
Not your business? Find yours here.
Search for your business and get your own free report. No sign-up required.
Can't find your business? We'll build your market on request, at no extra cost.