Shirley Hair Design
Shirley Hair Design is a home-based hair salon in the Burwood area of Christchurch run by Sue, a licensed hairdresser with over 28 years' experience. The salon opened in 2011 and offers hairdressing services including cuts and styling, with clients noting friendly service, practical advice and good pricing as distinguishing features.
Performance snapshot
How does Shirley Hair Design measure up?
7.4
Reputation Score
Reviews, ratings, response rate, and business listing completeness
4.6
Overall Score
Scored out of 10 across nine marketing areas
2.8
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Shirley Hair Design shows a solid digital health score with room for improvement. Overall health 4.6 out of 10 indicates moderate strength across channels, with key wins in Google listing control and visibility. The most important findings are a claimed listing and open-for-business status, plus a functioning website link and visible contact details that support customer reach.
Google Business Listing
Shirley Hair Design shows solid Google Business presence with a health score of 7.3 out of 10, indicating overall strong performance and room to improve. The listing already lists a claimed status, open-for-business display, a direct website link and a contact phone number. Strengths include a clear title and accessible contact method for local clients.
Google Maps Ranks
Shirley Hair Design shows a healthy Google Maps presence with an overall health score of 6.9 out of 10. This indicates reasonable visibility and awareness in Maps searches, though there is room to move into higher visibility brackets. The business already ranks well for several key terms, especially for hair extension technicians and various hairdresser categories in Shirley and Burwood.
Citations & Social Media
Shirley Hair Design shows a low health score overall (2.2/10) for social presence and directory listings. The most important findings are a strong Facebook profile and useful Neighbourly and Fresha listings that support local credibility. Opportunities lie in adding Instagram, TikTok, NoSecretSalon, and LinkedIn profiles to broaden reach and professional presence.
Open Hours vs Demand
Shirley Hair Design's opening hours largely align with Christchurch hairdressing demand, with strong coverage of mid-day weekday and Saturday peaks but several missed weekend and early-evening opportunities. The salon is open during high-demand windows on Tuesday 11am-12pm and Saturday 11am-1pm, and has no low-demand open hours. However, Sunday afternoons and Wednesday 5pm are popular times when the salon is closed.
Shirley Hair Design shows generally positive sentiment but from a limited review set. Customers commonly praise friendly, practical service and reasonable pricing, with many five-star ratings and no serious complaints noted. The overall health is limited by few reviews, so perceived reputation is strong among reviewers but based on a small sample of client feedback.
Reputation
Reputation & Ratings
42%
response rate
How often you engage with customer feedback
4.7
average rating
Your overall rating as seen by potential customers
88%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Shirley Hair Design
Shared domain detected
Your current website sits on a shared or free hosting platform. This can limit SEO performance and customer trust. We recommend migrating to a dedicated, branded domain.
More about Shirley Hair Design
Shirley Hair Design is a home-based hair salon located in the Burwood suburb of Christchurch, operated by Sue, a professionally licensed hairdresser with more than 28 years' experience. The salon was established at her home in 2011 and serves local clients seeking hairdressing services.
Services centre on haircuts, styling and personalised guidance on hair choices. The listing and reviews indicate clients receive one-on-one attention and practical advice during appointments. Specific technical or additional services are not listed in the source material.
Customers tend to report friendly, attentive service and satisfaction with results, often mentioning clear communication and helpful styling advice from Sue. Reviews also reference reasonable pricing and repeat visits, and the owner commonly responds to feedback, showing active engagement with clients.
Locally, Shirley Hair Design presents as a small, experienced salon option in Burwood where clients can expect a personal, home-salon experience with an experienced stylist. The combination of long professional experience, home-based setting and consistently positive client feedback distinguishes this salon in its neighbourhood.
Ready to see where you really stand?
Sign up to see your full dashboard with detailed recommendations, competitor tracking, and progress monitoring.
Health Score
How healthy is my marketing?
Sign up to reveal
7.4
Market Rank
How do I stack up locally?
Sign up to reveal
#4
Progress
How much have I done?
Sign up to reveal
62%
- Prioritised action plan based on your real competitors
- Instructional walkthroughs for every recommendation
- Frequent progress reports as your scores improve
- No credit card required. 7-day free trial.
Your questions, answered
Everything you need to know about this report and MarketBase.
MarketBase analyses local businesses across New Zealand to help owners understand their competitive position. Your business appears here because it has a public presence online, whether that is a Google Business Profile, website, or social media. We are a New Zealand company built to help local businesses compete more effectively.
Not your business? Find yours here.
Search for your business and get your own free report. No sign-up required.
Can't find your business? We'll build your market on request, at no extra cost.