Smile Design

Smile Design

Smile Design is a dental clinic in Papanui, Christchurch, specialising in dental implants and restorative dentistry. Led by Dr Nathan Lewis, the practice focuses on implants that match natural teeth and provide a strong, permanent foundation. Patients report a professional, welcoming team and well-organised appointments that support complex restorative work and longer treatment journeys.

455 Papanui Road, Papanui, Christchurch 8053, NZ

Performance snapshot

How does Smile Design measure up?

8.8

Reputation Score

Reviews, ratings, response rate, and business listing completeness

5.5

Overall Score

Scored out of 10 across nine marketing areas

4.6

Visibility Score

Maps presence, website health, SEO, social profiles, and traffic

Online presence

General online visibility

Smile Design shows an average digital marketing health with a 5.5 out of 10, indicating room for improvement across channels. The most notable findings are a solid Google Business Listing presence (claimed, open status, phone and website link) and the absence of strong on-page SEO, which lowers discoverability. Align hours with demand and build basic SEO foundations.

Google Business Listing

Smile Design shows a healthy overall presence on Google, with a health score of 7.4 out of 10, indicating solid performance but room to improve. The most notable findings are a claimed listing with a verified website link and a visible phone number, alongside a description that already sits above the bottom quartile but can improve further.

Google Maps Ranks

Smile Design shows a very high Maps health score of 9.1 out of 10, indicating strong local visibility in Google Maps. The borough score has improved to move above the bottom quarter, while aggregate visibility sits at or above the local median, reflecting steady progress and meaningful exposure for key services like dental implants. A few top-5 keywords consistently rank highly across multiple suburbs.

Citations & Social Media

Smile Design shows average health for Citedions & Social Presence with a 5.4/10 score. The key achievement highlights a very high trust Facebook profile, while opportunities exist to establish or improve presence on Instagram, TikTok, Neighbourly, Neighbourly Directory and LinkedIn, which could broaden reach and trust among patients.

Open Hours vs Demand

Smile Design's published hours partly match local demand but leave notable gaps. The practice is well aligned mid-week with Tuesday 10-11am and 2-3pm, plus Wednesday 11am covering popular search windows. However it is closed during several Friday high-demand hours (10am-2pm). There are no low-demand open hours, indicating current hours are efficient but could be adjusted to capture missed Friday demand.

Smile Design

Smile Design shows very strong customer sentiment, with an average Google rating of 5 from 45 reviews. Reviews repeatedly praise Dr Nathan Lewis and the professional, welcoming team for implant and restorative work that looks natural and supports complex treatment journeys. Appointment organisation and long-term care are highlighted as important strengths that support positive patient experiences and outcomes.

Reputation

Reputation & Ratings

100%

response rate

How often you engage with customer feedback

5.0

average rating

Your overall rating as seen by potential customers

92%

confidence

Rating reliability based on volume and consistency

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Health Score

How healthy is my marketing?

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7.4

Market Rank

How do I stack up locally?

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#4

Progress

How much have I done?

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62%

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