The Hair Room
The Hair Room is a Keune professional salon in Hillmorton, Christchurch, serving clients from its Hoon Hay address. It specialises in balayage, highlighting, fashion colouring, precision cutting and finishing, and stocks a range of Keune products. The salon describes itself as small and intimate and affordable, offering personalised product recommendations and a relaxed atmosphere for ongoing hair upkeep.
Performance snapshot
How does The Hair Room measure up?
8.4
Reputation Score
Reviews, ratings, response rate, and business listing completeness
8.3
Overall Score
Scored out of 10 across nine marketing areas
7.3
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
The Hair Room shows a strong digital marketing health score of 8.3 out of 10, indicating solid overall performance with room to improve in maps visibility and on-page elements. Key strengths include a claimed Google listing, open status, a listed website link, and clear contact details, supporting easy discovery and customer contact.
Google Business Listing
The Hair Room shows a very high Google Business health score with strong profile completeness. Key strengths include a claimed listing, open-for-business status, a direct website link, a listing title, and a visible phone number, which support easy discovery and contact for clients.
Google Maps Ranks
The Hair Room shows an above-average health for Maps Search with a 6.7/10. This indicates solid visibility but room for steady improvement. Top findings include strong rankings for local keywords such as beauty salon in hillmorton and hair salon in hillmorton, and notable presence in hoon hay for related terms, which drive local discovery.
Citations & Social Media
The Hair Room shows a very high health score of 9.2 out of 10 for social presence and local directory visibility. Primary strengths include outstanding Instagram and Facebook profiles that reinforce trust, plus an active Fresha presence and strong Yellow Directory listing. Notable opportunities lie in expanding TikTok, NoSecretSalon, and LinkedIn profiles to broaden reach while preserving core branding.
Open Hours vs Demand
The Hair Room's opening hours largely match local demand: 51 weekly hours align with peak search times while 20 high-demand hours are missed and there are no low-demand open hours. Strong alignment occurs around Tuesday 11-12pm and Saturday 11-1pm. Missed opportunities fall on Sunday midday-late afternoon. Consider selectively opening Sunday afternoons when demand peaks or extending a weekday lunchtime hour for extra bookings.
The Hair Room shows strong customer sentiment with an average rating of 4.7. Reviews repeatedly praise attentive, experienced stylists (named staff include Anita, Andrea and Becs), personalised colour and cut results, and a relaxed, welcoming salon atmosphere. Clients appreciate specialist skills for balayage, curls and grey blending. A very small number of low ratings exist but comments are overwhelmingly positive.
Reputation
Reputation & Ratings
59%
response rate
How often you engage with customer feedback
4.7
average rating
Your overall rating as seen by potential customers
85%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for The Hair Room
Problem
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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High
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Above average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about The Hair Room
The Hair Room is a Keune professional salon based in Hillmorton, Christchurch, with an address listed in Hoon Hay. It offers a neighbourhood salon setting and presents itself as a small, intimate space where clients can discuss their hair needs in person.
The salon states specialisations in balayage, highlighting, fashion colouring, precision cutting and polished finishes. It stocks a wide range of Keune products and says staff will recommend products suited to individual hair needs, supporting clients who want to maintain their colour and style between visits.
Customer reviews consistently mention attentive, experienced stylists who listen to client requests, with several notes about successful colour work and good results for curly hair. Reviews also highlight a relaxed, friendly atmosphere and examples of staff being patient with children or clients who need a calm approach. Pricing is described by the salon as affordable, which customers cite when discussing value for routine hair care.
Locally, The Hair Room presents itself as a compact, product-focused salon serving Hillmorton and surrounding areas from its Hoon Hay location. Its combination of Keune professional products, a focus on colour and precision cutting, and a reputation for friendly, patient service helps define its offering for customers seeking regular upkeep and personalised recommendations.
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Health Score
How healthy is my marketing?
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7.4
Market Rank
How do I stack up locally?
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#4
Progress
How much have I done?
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62%
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