Inside-Out Design
Inside-Out Design is a Merivale, Christchurch design studio offering bespoke interiors and landscape design. Established by siblings Ben McMaster and Jane Rennie, the firm provides full-service design from concept to completion. Customers note strong landscape work alongside tailored interior solutions, and the studio operates from a Merivale address offering local knowledge and hands-on project involvement.
Performance snapshot
How does Inside-Out Design measure up?
6.2
Reputation Score
Reviews, ratings, response rate, and business listing completeness
7.5
Overall Score
Scored out of 10 across nine marketing areas
6.4
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Inside-Out Design shows an above-average digital health with a 6.7/10 overall, indicating solid foundations but room for improvement. The most important finding is that Google business and domain health are strong, while engagement with customer reviews is currently missing, which could impact trust.
Google Business Listing
Inside-Out Design shows a solid Google Business presence with a health score of 4.7 out of 10. The listing already provides essential details such as a website link, phone number, and claimed status, which helps convert interest into action. The current strengths include a visible business title and open-for-business status, indicating reliable availability for customers.
Google Maps Ranks
Inside-Out Design shows an above-average health score for Google Maps with room to extend influence beyond Merivale. The top findings indicate strong performance for landscape and interior design keywords in Merivale, and a solid borough presence that is climbing toward the local midpoint. The business should continue building visibility across suburbs while maintaining its core strengths.
Citations & Social Media
Inside-Out Design shows a very high health score for citations and social presence, indicating strong existing platforms. The strongest points are outstanding Instagram and Facebook profiles with very high trust, plus a well-profiled LinkedIn page. The main improvement areas are missing or weak listings on several local directories and social channels that could boost discoverability.
Open Hours vs Demand
Inside-Out Design's opening hours show reasonable alignment with Christchurch demand but leave notable gaps. The studio is open during several high-demand weekday hours-Wednesday 9am and 11am, Tuesday 3pm, Thursday 11am and Friday 10am-matching local search patterns. However, key weekend and late-afternoon peaks are missed-Sunday mornings (9-11am) and Tuesday and Thursday 5pm-suggesting evening or limited weekend openings could capture additional client interest.
Overall sentiment is positive but based on a limited sample of recent reviews. Inside-Out Design shows consistently five-star feedback across four reviews, with customers repeatedly praising landscape work and tailored interior solutions. Reviewers highlight local Merivale knowledge and hands-on project involvement. The main finding is strong client satisfaction in landscaping and bespoke design, though the small review set limits broader conclusions.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
51%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Inside-Out Design
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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Below average
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Average
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Inside-Out Design
Inside-Out Design is a full-service design firm based in Merivale, Christchurch. Established in 1990 by siblings Ben McMaster and Jane Rennie, the studio offers a local design presence with a street-level studio at 125 Aikmans Road.
The practice specialises in bespoke interiors and sophisticated landscape design, describing a broad remit that spans interior layouts, customised fittings and integrated outdoor spaces. The studio frames its offering as a complete design encounter, taking projects from initial concept through to delivery and installation.
Customers consistently highlight the landscape work and the practice's attention to tailored solutions, reflected in positive ratings. Clients describe strong results for garden and exterior projects alongside personalised interior schemes, indicating an emphasis on detail and cohesive design between inside and outside spaces.
Locally, Inside-Out Design positions itself as a hands-on Merivale studio that combines long-standing experience with family-led ownership. The combination of bespoke interior work and noted landscape expertise is a distinguishing feature for clients seeking coordinated indoor and outdoor design in Christchurch.
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Health Score
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7.4
Market Rank
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#4
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62%
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