Gwen.the salon
Gwen.the salon is a women's only hair salon in Mandeville, Ohoka, North Canterbury, offering colour and cutting services. The salon uses clean, cruelty-free, sustainable products and exclusively stocks Nak colour and product. Clients describe visits as individualised pamper time in a relaxed, haven-like setting, and the salon currently operates at capacity with a waitlist available.
Performance snapshot
How does Gwen.the salon measure up?
3.1
Reputation Score
Reviews, ratings, response rate, and business listing completeness
5.1
Overall Score
Scored out of 10 across nine marketing areas
3.4
Visibility Score
Maps presence, website health, SEO, social profiles, and traffic
Online presence
General online visibility
Gwen.the salon health sits at 5.1 out of 10, indicating average performance and room to improve across digital marketing areas. The most impactful findings are the solid standing in domain health and an claimed Google listing, paired with a lack of review responses and alignment between opening hours and demand.
Google Business Listing
Gwen.the salon's Google Business Listing shows an above-average health score of 5.8 out of 10. Overall, it indicates solid fundamentals with strong claimed status, a website link, a visible phone number, and open status, but lacks a logo. The main takeaway: the listing is functional and capable, yet missing branding elements that could boost recognition and trust.
Google Maps Ranks
Gwen.the salon shows very low overall health in Google Maps search, with a score of 0.1 out of 10. This indicates limited visibility across city-wide searches. The top opportunity is to improve the aggregate maps results and address possible suburb spelling issues to lift local visibility, especially for targeted suburb queries.
Citations & Social Media
Gwen.the salon shows an above-average health score of 6.6 out of 10 for citations and social presence. Strengths include a very strong Instagram presence and an active Fresha profile, indicating solid engagement and service listing visibility. Key opportunities focus on improving TikTok trust, enhancing Yellow Directory listings, and ensuring Fresha and Yellow profiles are complete to boost discoverability.
Open Hours vs Demand
Gwen.the salon's published hours show a clear mismatch with local demand. The salon is open during several strong Saturday and late-week midday peaks but remains closed across multiple high-demand weekday lunchtime hours. With 16 well-aligned peak hours and 55 missed high-demand hours, opening choices limit commercial reach despite no evidence of open low-demand hours.
Overall health: few reviews, so sentiment is based on limited data supplemented by broader reputational sources. Reviews indicate strong customer praise for individualised pamper time and a relaxed, haven-like setting. The salon's focus on clean, cruelty-free, sustainable products and exclusive Nak stock is noted, and operating at capacity with a waitlist signals steady local demand despite the small review sample.
Reputation
Reputation & Ratings
0%
response rate
How often you engage with customer feedback
5.0
average rating
Your overall rating as seen by potential customers
21%
confidence
Rating reliability based on volume and consistency
Website
Website analysis for Gwen.the salon
Pass
Website Connectivity
Is your website reachable, secure, and responding properly? We check domain health, HTTPS status, and connection reliability.
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High
On-Page SEO
How well is your website set up for search engines? We assess title tags, meta descriptions, content structure, and mobile readiness.
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Very low
Backlinking
Do other trusted sites link to yours? We measure the number and quality of backlinks pointing to your domain.
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More about Gwen.the salon
Gwen.the salon is a women's only hair salon located on Mandeville Road in Ohoka, North Canterbury. The salon presents itself as a small, specialist studio focused on hairdressing and client comfort.
The salon offers colour and cutting services and exclusively stocks Nak colour and product. Gwen states a commitment to clean, cruelty-free, sustainable products, and the service list centres on personalised haircare rather than a broad menu of unrelated treatments.
Clients tend to describe appointments as individualised pamper time, with an emphasis on relaxation and a quiet, haven-like atmosphere to escape the rush of daily life. Reviews and the salon's messaging point to a calm customer experience where appointments are treated as focused, one-on-one sessions.
Practically, Gwen.the salon positions itself as a small, appointment-driven salon with a clear product choice and a women-only setting. The website notes the salon is currently at capacity and not accepting new clients, though interested people can be added to a waitlist. This combination of specialised product use, a focus on personalised pampering and a limited, appointment-based model distinguishes Gwen.the salon within the local Ohoka and North Canterbury area.
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Health Score
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7.4
Market Rank
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#4
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62%
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